Director of Content Strategy

This is a Full Time Job

The Director owns the analytics cycle end-to-end—translating data into actionable insights that shape creative decisions—and serves as the operational bridge between Content Strategy and the Creative Studio to ensure seamless execution from concept through distribution.

Success in this role requires deep platform fluency, strong creative instincts grounded in audience behavior, and the ability to lead in a fast-paced, high-visibility sports and entertainment environment.

What You’ll Do:
• Lead execution of digital content strategy across all brand verticals, with direct ownership of social platforms and collaborative alignment on site and app strategy in partnership with Product.
• Manage and develop the social strategy team ensuring a content-producing team capable of delivering high-performing, vertical-first video at scale.
• Translate organizational priorities into actionable content plans that balance storytelling, fan engagement, cultural relevance, and measurable business outcomes.
• Define and oversee enterprise content calendar processes to ensure cross-functional alignment, preparedness for tentpole moments, and real-time responsiveness.
• Own the analytics cycle end-to-end, leading weekly performance reviews and converting insights into clear creative direction. Establish competitive benchmarking rhythms to evaluate performance against league peers and best-in-class creators.
• Partner with the Creative Studio and content production leads to clarify strategic handoffs, improve workflows, and align creative output with platform strategy.
• Set and maintain standards for platform-native excellence, with deep working knowledge of TikTok, Instagram Reels, YouTube Shorts, and emerging formats, including algorithm signals, retention drivers, and distribution mechanics.
• Collaborate cross-functionally with Marketing, Creative Studio, Basketball Operations, PR, Community Impact, and Global Partnerships to ensure unified messaging and campaign alignment.
• Oversee short-form content optimization and testing, including hooks, captions, thumbnails (where applicable), posting cadence, and packaging strategies to maximize reach and engagement.
• Foster a high-performance, feedback-rich team culture that encourages experimentation, creative risk-taking, accountability, and continuous improvement.
• Perform other duties as assigned.

Who You Are:
• Bachelor’s degree in Digital Media, Marketing, Communications, Journalism, or related field required.
• 8 years of progressive experience in digital content, social media, or brand storytelling, including at least 3 years in a people leadership role.
• Proven experience leading content creators in high-volume, short-form, vertical video production across TikTok, Instagram Reels, YouTube Shorts, and emerging platforms.
• Deep understanding of platform-native best practices, algorithm behavior, audience retention patterns, and distribution mechanics.
• Demonstrated success building and executing dynamic content calendars that balance planned campaigns with real-time/reactive storytelling.
• Strong command of digital performance analytics, including KPI development, reporting cycles, competitive benchmarking, and translating insights into creative optimization.
• Experience with short-form content packaging and testing methodologies (hooks, thumbnails, captions, posting cadence) to drive measurable growth.
• Experience partnering cross-functionally with Creative Studio, Marketing, PR, Partnerships, and external vendors to execute integrated campaigns and branded content.
• Exceptional communication and presentation skills, with the ability to influence creative direction and align stakeholders at multiple levels.
• Ability to thrive in fast-paced, high-visibility, real-time environments, preferably within sports, entertainment, or culture-driven industries.
• Availability to work flexible hours, including evenings, weekends, and holidays as business demands require.
• Bilingual (Spanish, French, or Chinese) preferred.

Physical Requirements:

While performing the duties of this role, the employee is regularly required to communicate effectively, remain stationary for extended periods of time, and operate standard office and production equipment.

The employee must be able to:
• Work extended hours including evenings, weekends, and holidays during games, events, and key organizational initiatives.
• Travel occasionally for league meetings, industry conferences, partnership development, and special events.
• Move throughout arena, office, studio, and event environments as needed.
• Lift and carry up to 15 pounds of materials or equipment as necessary.
• Tolerate moderate noise levels consistent with arena, broadcast, and live-event environments.

If you don’t have experience in every single bullet above, no sweat – we still want to hear from you and encourage you to apply!