Director, Campaigns and Digital Strategies
SAG-AFTRA
Los Angeles, CAThis was removed by the employer on 11/15/2018 11:19:00 AM PST
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Full Time Job
POSITION PURPOSE: The Director, Campaigns and Digital Strategies provides oversight, leadership and execution in the creation, distribution maintenance, evaluation and reporting of union organizing campaigns and digital strategy initiatives throughout the Communications & Marketing Department. This role provides strategic direction and implementation related to SAG-AFTRA’s organizing campaigns and digital strategies programs.
Responsibilities
ESSENTIAL DUTIES & RESPONSIBILITIES:
(This section provides a general summary of the most significant job duties performed. It does not explain in detail every single duty performed.)
• Utilizes the best practices and most impactful elements of successful labor and political campaigns, develops and implements strategies, tactics and messaging designed to mobilize supporters of SAG-AFTRA organizing campaigns and initiatives, primarily but not exclusively through digital platforms.
• Works collaboratively and collegially with departmental teammates, organizing campaign teams and inter-departmental teams as assigned.
• Researches, drafts and implements digital communications plans for the organization.
• Oversees design and content development for all digital platforms including, Facebook, Twitter, Instagram, YouTube.com, sagaftra.org, and other web and social media environments, as they are developed and assigned.
• Manages and reviews third-party vendors who work alongside SAG-AFTRA during planning, messaging and creative exploration.
• Drafts communication materials, alerts, social media content, emails, web form templates, etc. as assigned, with a focus on member mobilization.
• Researches and implements digital strategy best practices designed to increase overall engagement.
• Manages, tracks, and prepares reports on traditional and digital media performances, and prepare presentations and associated digital strategy materials.
• Researches, reviews, refines and implements best practices for video, social media and website marketing, as well as application programs and techniques.
• Perform other duties as assigned.
Qualifications
REQUIRED KNOWLEDGE, SKILLS & ABILITIES:
(The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of this job with or without reasonable accommodation, using some other combination of skills and abilities.)
• Proficient in business research, strategy and plan writing. (Must be familiar with media terminology, measurement and analysis).
• Proficient with PC and MAC applications such as Word, Excel, PowerPoint, Keynote or similar presentation software.
• Excellent communication skills; able to communicate effectively in English, both orally and in writing.
• Must be able to work collaboratively and effectively in a fast-paced environment under deadline pressures and in a collaborative and cross-functional environment.
• Superlative interpersonal skills: High degree of patience and tact, and must be able to cultivate respectful, strategic, and collaborative relationships with people from diverse backgrounds; both internally and externally.
• Must be able to work in a challenging environment where constructive feedback from others is encouraged.
• Hold yourself and others accountable for a high level of performance and integrity.
• Have an understanding and awareness of worker rights impacting SAG-AFTRA members.
• Must maintain regular and acceptable attendance at such level as is determined at SAG-AFTRA’s sole discretion.
• Must be available and willing to work extended hours per day or per week, including weekends and holidays, as SAG-AFTRA determines is necessary to meet its business needs.
• Must be available and willing to travel to such locations and with such frequency as SAG-AFTRA determines is necessary or desirable to meet its business needs.
MINIMUM QUALIFICATIONS:
Education
and/or Experience:
• Bachelor’s degree in related field with a minimum of 5 years directly related experience in digital communications, public relations and web-based marketing, or equivalent combination of education and experience.
• Exposure to the entertainment industry and ENG or film production experience.
• Undergraduate degree in journalism or communications preferred.
• Knowledge and experience with Vocus highly preferred.
• Previous supervisory/managerial experience.
• Mind-mapping or zooming presentation software experience a plus.
• Bilingual English/Spanish a plus.
Certificates, licenses, and/or registrations:
• N/A