Social Media and Communications Manager

This is a Full Time Job

The SAG-AFTRA Foundation is looking for a dynamic and innovative collaborator to join our Communications team as our new Social Media and Communications Manager. In this role, you will report to the Director of Communications and will manage the day-to-day on all Foundation and Storyline Online social accounts. You will work cross-functionally with all departments to ensure strategy, message, and materials are represented online in the most impactful way possible. You must have in-depth knowledge, understanding, and experience in digital and social media, and preferably experience and/or interest in entertainment and the performing arts.

In addition, the Social Media and Communications Manager assists in developing and executing the Foundation's overall communications strategy which includes drafting communications, talking points, and event marketing materials. This role requires an outstanding writer, copy editor, and video editor with project management experience and excellent knowledge of social media strategy and execution. The ideal candidate can work independently and in a team environment and is a versatile, multidisciplinarian of social and digital media.

Responsibilities

-Strategize and manage all SAG-AFTRA Foundation and Storyline Online social media and digital content
-Write all copy for content and social media assets across all platforms
-Assist in the creation of digital materials, making sure the online content reflects the tone, strategy, and messaging of the brand, program and/or campaign
-Manage social content calendars and campaign timelines
-Collaborate with the development team to create fundraising opportunities through social media - influencer/brand partnerships, member shoutouts/testimonial videos
-Develop campaign plans to promote/repurpose Conversations and evergreen content
-Collaborate with the programming team to provide pre and post-social content to talent and panelists to promote and amplify events
-Curate and post short video teasers to drive traffic to long-form content
-Collaborate with several partner organizations' social media managers to create cross-promotional opportunities
-Maintain quality control of social pages and verify that information is correct and up to date on all SAF and Storyline Online social pages
-Manage onsite digital and social activities at events such as screenings and Q&As, fundraisers, promo shoots, and educational performers' programs
-Track insights and data and evaluate channel growth monthly, including the Foundation's IG, TikTok, YouTube, X, LinkedIn and FB channels
-Pitch ideas for talent coming in to do exclusive videos for our channel
-Engage with social media audience and answer questions in comments or direct messages
-Ensure accessibility of our videos to ESL viewers or hard-of-hearing audiences
-Update departments on the Foundation's digital profile, new initiatives, and social trends
-Assist the Director of Communications with copy-writing for press releases, public statements, talking points, and other communications materials
-Ensure that internal description and messaging about SAF's work are consistent and in line with brand guidelines
-Maintain internal organization of social media assets and communications materials
-Manage photo archive of events
-Prepare documents and materials for internal meetings
-Implement, monitor, adhere to, and enforce compliance with all Foundation policies, procedures, and standards and local, state, and -federal law as applicable
-Strategize opportunities for paid social media ads and boosted posts
-Any task as assigned by management

Required Qualifications

-Bachelor's degree in communications, public relations, journalism or related field.
-Minimum of two (2) years digital marketing experience on either agency or client side, public relations, and/or communications
-Demonstrated ability in executing social media strategy, successful social campaigns, and brand awareness and tone
-Expert knowledge and experience with all digital and social platforms (Instagram, TikTok, X, YouTube, LinkedIn, Facebook, etc.)
-Professional experience creating reports and strategy using analytics and reporting tools
-Working knowledge and experience with Adobe Photoshop
-Editing experience with Adobe Premiere and/or Final Cut
-Demonstrated copy-writing ability and experience
-Highly proactive self-starter who is able to juggle projects in a fast-paced environment and exercise good judgment
-Deep understanding of the entertainment industry
-Exemplary project management and organizational skills
-Ability to collaborate with diverse teams and individuals in an inclusive environment
-Proficiency with Microsoft Office Suite and G-Suite
-Preferred: Experience with captioning services for social video

Supervision

The Social Media and Communications Manager reports to the Director of Communications and at times will work with various department heads and program managers on social media strategy and content, and communications messaging about their programs.