Manager, Sports Sales Training

This is a Full Time Job

Be the Catalyst: Lead the Future of Sports Sales

As the Manager, Sports Sales Training, you'll not only lead and mentor a class of high-potential sales talent - you'll also play a key role in driving ticket sales for Major League Baseball's Athletics at Sutter Health Park, a once-in-a-lifetime opportunity to shape the fan experience for a major league franchise.

We're seeking a high-performing sales professional with a proven track record in sports - someone who's not only excelled individually, but has also inspired peers through leadership, creativity, and results. You'll thrive in this role if you're passionate about hands-on coaching, cutting-edge sales enablement, and leveraging the latest in AI-powered sales technology to drive performance and innovation.

If you're ready to lead, innovate, and be a catalyst for the future of sports sales - this is your moment.

Key Responsibilities

Leadership & Training
• Lead, coach, and develop a full-time Catalyst class of early-career sales professionals.
• Design and deliver weekly training sessions, one-on-one coaching, and real-time feedback loops.
• Instill a culture of unreasonable hospitality by training team members to deliver personalized, above-and-beyond service - ensuring every product and program recommendation is thoughtfully tailored to meet each customer's unique needs and goals.
• Foster a culture of accountability, innovation, and continuous learning.
• Collaborate with Kings & Athletics sales & ticketing leadership to align training with broader organizational best practices.
• Responsible for recruiting, performance evaluations and separations as needed.

Sales Execution
• Personally contribute to ticket sales revenue across River Cats and Athletics inventory, including suites, premium packages, memberships, and group sales.
• Oversee lead generation, distribution, and conversion strategies using data-driven insights.
• Set and manage individual and team sales goals, ensuring consistent performance and growth.
• Represent the organization professionally at games, events, and client meetings.

Sales Enablement & Technology
• Champion the use of advanced sales tools, including AI-based prospecting and outreach, CRM optimization, and digital engagement platforms.
• Continuously evaluate and implement new technologies to improve sales efficiency and effectiveness.
• Ensure team proficiency in CRM systems, ticketing platforms, and reporting tools.

Program Development
• Help shape and evolve the Catalyst curriculum based on industry trends, team needs, and individual development goals.
• Track and report on program outcomes, including sales performance, career progression, and skill development.
• Partner with HR and leadership on recruitment, onboarding, and performance evaluations.

Qualifications

Required Skills
& Abilities
• Proven success in sports ticket sales with a track record of exceeding goals.
• Strong leadership presence with the ability to inspire, coach, and develop others.
• Passion for innovation and comfort with emerging sales technologies and tools.
• Excellent communication, organizational, and problem-solving skills.
• Exceptional customer service acumen.
• Ability to problem solve and find creative solutions with patience within a fast-paced and stressful environment.
• Ability to thrive in a fast-paced, high-performance environment.
• Proficient in Microsoft Office applications and sales enablement technologies

Education & Experience
• 1–3 years of experience in sports sales or related industries (entertainment, events, tourism).
• Experience leading peers or mentoring others in a sales environment strongly preferred.
• Bachelor's degree in business, marketing, communications, or related field preferred.

Additional Information
• Must be available to work evenings, weekends, and holidays as required by the game and event schedule.
• Must be able to travel locally for client meetings and events.
• Physical requirements include prolonged periods of sitting, working on a computer, and occasional lifting up to 15 lbs.