Marketing Coordinator

This is a Full Time Job

Business Title: Marketing Coordinator

Reports to: Director, Marketing

Department: Marketing

FLSA: Full-Time, Non-Exempt

Job Summary:

The Marketing Coordinator is responsible for supporting the development and execution of marketing campaigns, fan engagement initiatives, and promotional programs that create memorable experiences. This role supports a diverse portfolio of programs, including youth and fan affinity programs, theme nights and in-arena entertainment, loyalty initiatives, and Social Impact & Inclusion marketing efforts.

Working closely with Marketing, Creative, and departments across the organization, the Coordinator helps bring innovative campaigns and memorable experiences to life. The ideal candidate is a creative, organized, and detail-oriented marketer who thrives in a fast-paced environment and is passionate about engaging fans and the community.

Key Responsibilities:
• Develop and execute marketing plans for fan engagement programs, including Kids Club, Jr. Kings, the First Game Program, and Kids Dance Clinics.
• Manage program communications, promotional campaigns, website content, and member engagement initiatives that drive participation, retention, and overall program growth.
• Coordinate fan-facing experiences, sweepstakes and promotional programs that enhance the fan experience.
• Support theme night, giveaway, loyalty, and rewards initiatives through project management, marketing communications, and campaign execution.
• Partner with the Social Impact & Inclusion team to support marketing and creative needs for community programs and events throughout the year.
• Provide marketing support for Entertainment team initiatives, including the Sacramento Kings Dancers, Slamson, performance teams, theme nights, and other in-arena entertainment.
• Collaborate with the Creative team to develop and traffic marketing assets while ensuring projects are delivered on time and aligned with brand standards.
• Draft, proofread, and distribute game day marketing deliverables, including emails to attendees, promotional reads, and other communications.
• Coordinate vendor relationships, ordering, and fulfillment processes as needed.
• Track project timelines, manage stakeholder communications, and assist with reporting to measure performance and inform future initiatives.
• Support additional marketing initiatives and special projects as assigned.

Requirements / Qualifications:
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years full-time experience in marketing, fan engagement, promotions, or related roles within professional sports, entertainment, consumer brands, or agencies.
• Experience executing integrated marketing campaigns across digital, social, email, traditional, and out-of-home channels.
• Strong project management skills with the ability to manage multiple priorities, stakeholders, and deadlines simultaneously.
• Excellent written and verbal communication skills with exceptional attention to detail.
• Highly organized, proactive, adaptable, and able to thrive in a fast-paced environment.
• Collaborative team player with strong interpersonal skills and the ability to build effective relationships across departments and with external partners.
• Flexibility to work nights, weekends, and holidays, and game days as required.