Paid Social Lead
Rolling Stone
New York, NYThis was removed by the employer on 1/24/2026 12:30:00 AM PST
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This is a Full Time Job
DESCRIPTION:
Rolling Stone: Paid Social Lead
The Paid Social Lead role requires a strong understanding of marketing & advertising, paired with a deep knowledge of social media. This role will help develop paid social strategies and work closely with the Post-Sale and Account Management teams on executing client campaigns and key priorities. The ideal candidate will bring a highly analytical and creative mindset to social media buying.
As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.
Responsibilities:
• Implement organic and paid campaigns across Instagram, Facebook, Twitter, YouTube, Snapchat, and TikTok
• Proficient in building out tactical strategy, audience building, content mapping, and flight recommendations
• Develop and optimize paid strategy to meet clearly defined KPIs and appropriate measurement that leads back to client and campaign goals
• Collaborate with Post-Sale team members to ensure paid media campaign strategies and execution align
• Track and monitor social campaign analytics for client reporting
• Analyze performance data to develop optimization that align with campaign goals and strategies
• Evaluate marketing plans and social strategy for key moments, tentpoles, and events and recommend improvements
• Manage paid social media budgeting and invoice reconciliation
• Monitor and manage the social media posts to ensure a positive online reception
• Act as a trusted touch point for internal stakeholders across and PMC Corp regarding campaign strategy and implementation
Requirements:
• 3 years of paid social advertising experience
Preferred Skills:
• Experience in working with large datasets
• Excellent verbal and written communication skills
• Proficient in Excel, PowerPoint, and Keynote
• Proven ability to manage multiple projects at a time while paying strict attention to detail
• Proven ability to navigate client and external communication
• Self-starter who is comfortable with a rapidly changing environment
