Public Relations Associate

This is a Full Time Job

The Public Relations Associate for Rockit Ranch Productions will plan and conduct public relations program designed to create and maintain favorable public image for Rockit Ranch Productions and all of its properties related to all culinary and beverage programs and promotions.

Specifically, this person will:
•Establish and maintain effective working relationships with local and national food media, and use these relationships to develop new press and opportunities
•Evaluate advertising and promotion programs for compatibility with public relations efforts.
•Manage special events such as sponsorship opportunities, parties introducing new menus, media food tastings, etc.
•Manage communications budgets.
•Identify main customer demographic and determine the best way to communicate publicity information to them, and develop and implement a communication plan.
•Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
•Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
•Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
•Produce films and other video products, regulate their distribution, and operate film library.
•Maintain company archives.
•Observe and report on food and drink trends and ensure company staff is aware in order to keep up with current trends
Desired Skills & Experience
•At least 4-6 years of experience in the Public Relations field, experience with Food/Restauraunt/Culinary Clients is A MUST!!!!!!!!!!!
•Proven track record of media placements and success for former employers/clients
•Experience with both local and national media placements
•Ability to build relationships with inside management and departmental staff
•Willingness to network and build/foster relationships with external contacts
•Ability to work well with a team as well as individually
•Creative flair and ability to think about outside of the box
•Experience in the entertainment industry
•Celebrity PR experience a plus