Senior Digital Marketing and Strategy Manager (Philanthropy)

This is a Full Time Job

DESCRIPTION:
Senior Manager, Digital Marketing & Strategy (Philanthropy)
Title: Senior Manager, Digital Marketing & Strategy (Philanthropy)
Location: New York, NY (fully-onsite)

The Role:
Roc Nation is seeking a Senior Manager, Digital Marketing & Strategy - Philanthropy. This position will oversee the full scope of digital impact related to philanthropic initiatives, supporting both long-term strategy and rapid response, agile execution. The Senior Manager will lead the development of content calendars, campaign strategy, stakeholder engagement, and digital performance reporting, while also managing junior talent, external partners, and internal cross-functional teams.

Responsibilities:

• Marketing Strategy:
• Lead digital strategy across 8+ clients and their primary platforms, aligning with philanthropic missions, key cultural moments, fundraising goals, and paid/organic campaigns.
• Drive the planning and execution of client social content calendars—both short- and long-lead—using agile methodologies to ensure strategies remain timely, flexible, and impactful.
• Set strategic tone, themes, and performance KPIs; conduct creative reviews with team stakeholders.
• Identify and manage implementation of new social content opportunities; maintain real-time control of all social/web platforms and the narrative around content.
• Oversee development of media plans (paid and organic), digital platforms, creative briefs, feedback rounds, and present finalized concepts for stakeholder approval.
• Content Production & Marketing:
• Manage and execute content publishing across Meta (Instagram + Threads, Facebook), X (formerly Twitter), LinkedIn, TikTok, SPILL, YouTube, and additional platforms, with support from the Digital Coordinator; ensure partner reshares and amplification are consistently secured.
• Review and edit copywriting, ensure brand alignment and error-free deliverables.
• Establish campaign KPIs, guide performance benchmarks, and ensure alignment with client expectations.
• Recommend channel-specific tone and creative adjustments to maximize engagement and effectiveness.
• Grow client awareness, social engagement, and content syndication by identifying opportunities to engage with audiences through impactful content and social conversation.
• Live Event & Photoshoot Coverage:
• Create and manage digital Run of Show (ROS) documents for event activations.
• Approve and develop shot lists aligned with strategic goals, including key moments, branded elements, and talent capture.
• Lead live content coverage, provide real-time asset feedback, and ensure content readiness for post-production and publishing.
• Review all content captured for completeness and alignment with strategic objectives.
• Community Management & Creator Campaigns:
• Oversee partner, ambassador, advisor, influencer, and UGC campaign development and execution—driving briefs, lists, and tone-setting, while creating social toolkits—with support of the digital coordinator—to enable partners and stakeholders to effectively amplify content.
• Monitor audience engagement and provide strategic guidance for social responses, content reshares, and collaborations.
• Review notifications, comments, and creator content performance with stakeholders.
• Client & Stakeholder Management:
• Serve as a key point of contact for high-level client communication, approvals, and digital strategy discussions.
• Liaise between content creators, external vendors, and stakeholders to ensure expectations and deliverables are met.
• Lead meetings and check-ins with foundation teams, directors, and partner organizations.
• Content Management & Analytics:
• Lead monthly performance reports including social listening, competitive analysis, and campaign recaps.
• Present topline insights and strategic recommendations to stakeholders.
• Define success metrics, oversee campaign pacing, and implement adjustments as needed.
• Reporting & Analytics:
• Lead monthly performance...