Director of Digital Marketing and Strategy

This is a Full Time Job

Director, Digital Marketing & Strategy (Management)

Role: Director, Digital Marketing & Strategy (Management)

Reports to: VP, Digital Marketing & Strategy (Management)

Location: New York, NY (In-office, 5 days a week)

The Role:

The Director, Digital Marketing & Strategy will serve as the lead hands-on digital strategist and architect of digital initiatives for Roc Nation's management clients.

This position is responsible for driving the strategy, release plans, and go-to-market approach across DSPs, retail, and digital/social channels for a diverse roster ranging from emerging talent to global icons. The ideal candidate is deeply connected, highly proactive across social, digital, and DSP partners, and equally adept at high-level strategic planning and direct, hands-on execution.

You will collaborate closely with the VP of Digital Marketing, label partners, artist managers, and DSP counterparts, owning campaign lifecycles end-to-end to build artist brand presence and drive revenue opportunities. This role owns a portfolio of brand relationships and contributes directly to achieving and exceeding revenue targets in a highly competitive and fast-paced environment.

Responsibilities:

Strategy & Execution
• Serves as the primary digital strategist for assigned management clients, developing and executing comprehensive marketing blueprints that differentiate artists in a crowded global marketplace
• Drives revenue-generating initiatives across direct-to-consumer (D2C) channels, exclusive content windows, playlist placement, influencer integrations, and non-traditional partnerships
• Creates fluid, long-term (12-month+) marketing roadmaps that align recorded music releases with touring, live events, and commercial offerings
• Brings creative, unconventional ideas to the table that supports clients' priorities on a digital scale

Partner Relations & Cross-Functional Collaboration
• Owns and maintains senior-level relationships across DSPs, streaming services, social platforms, and retail channels to secure prime placements and marketing support
• Conducts regular outreach to pitch releases, secure playlisting, and maximize partner commitments across the digital landscape
• Partners closely with internal and external stakeholders-including labels, artist managers, Creative Services, Brands, Touring, Commerce, Publicity, and Philanthropy-to ensure cohesive, 360-degree campaign alignment

Data, Reporting & Project Management
• Establishes tracking frameworks and utilizes advanced analytics to measure campaign performance against ROI targets and internal benchmarks
• Continuously analyzes real-time streaming and audience data to adjust active campaigns mid-stream for maximum impact
• Maintains, tracks, and updates release schedules, partner deliverables, and internal artist dashboards
• Supports priority artist launches, catalog campaigns, and special projects end-to-end
• Other duties, as assigned

Qualifications:
• 7–10 years of progressive experience in artist management, release strategy, or platform/DSP relations at a label, distributor, management company, or digital platform
• Bachelor's degree in a related field preferred
• Music & Digital Expertise: Deep fluency in the digital, streaming, and social media landscape, with a passion for music and contemporary culture
• Hands-on Execution: Ability to seamlessly pivot from big-picture strategy to tactical execution, copywriting under pressure, and field content capture
• Relationship Building: Proven track record of leveraging industry connections across DSPs, digital platforms, and cultural partners
• Data-Informed & Creative-Led: Ability to extract actionable insights from analytics platforms while maintaining the integrity of the artist's visual and creative vision
• Autonomy & Agility: Strong self-starter who thrives independently in a fast-paced, high-volume environment while remaining a collaborative cross-functional partner
• Technical Skills: Working knowledge of audio, photo, and video editing software, alongside social listening and scheduling tools
• Fluency in written and spoken Spanish and English is strongly preferred;
• Culturally aware, with a deep understanding of Latin music, specifically Urbano Latino, trends, and audience behaviors
• Proven track record running reports and extracting data from DSP dashboards, Google Analytics, CRM platforms, ESPs, and social listening tools
• Advanced consumer analytics experience (a plus)
• Established international partner/influencer relationships and familiarity with A&R processes or creative direction (a plus)

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Benefits & Perks

HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days

CAREER: Career and skill development programs with School of Live

WEALTH: 401(k) program with company match

Note – Roc Nation benefits and policies differ from Live Nation