Associate Director, Digital Marketing & Strategy

This is a Full Time Job

Member Summary:

Quick Summary (full description below):
Roc Nation is seeking an Associate Director of Digital Marketing and Strategy to lead digital strategy and marketing campaigns for A-list artists. This role focuses on content development, partner management, and promotional campaigns to grow artist awareness and revenue.

• Years of Experience Required: 4-6 years {48-72 Months}
• Salary: $105,000 - $125,000
• Required Experience: Managing relationships with digital platforms and social media, digital distribution, content marketing, and campaign analysis
• Preferred Skills/Experience: Knowledge of the music market, digital trends, experience with Google Analytics, CRM, social management, and basic media editing programs
• Workplace Requirements: On-Site, New York, NY
• Education Requirements: Bachelor's degree preferred
• Hard Skills Required: Social media management, content development, reporting/analysis, copywriting, content management systems (WordPress), basic media editing
• Soft Skills Required: Initiative, communication, collaboration, flexibility, attention to detail, ability to handle multiple campaigns
• Benefits: Not mentioned

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Full Posting:

Company: Roc Nation
Job Title: Associate Director, Digital Marketing & Strategy
Location: New York, NY
Requisition ID: Not mentioned

Roc Nation is seeking an Associate Director of Digital Marketing and Strategy to work with A-list management clients. The role is responsible for developing and executing digital marketing plans, managing relationships with digital partners, and creating content to grow artist awareness.

Key Responsibilities:

• Develop and execute digital marketing, sales, and content distribution strategies for clients.
• Manage relationships with key digital partners and coordinate with label distribution partners to implement digital sales plans.
• Produce and post digital content, including text, images, and videos.
• Support new artist site builds, manage social media profiles, and maintain Roc Nation properties.
• Implement strategies for artist awareness, site traffic, content syndication, influencer marketing, and other initiatives to drive revenue.
• Compile reports, analyze data, and evaluate campaign success to identify growth opportunities.

Qualifications:

• 4-6 years of experience managing digital platforms and social media.
• Deep knowledge of the music market and digital media trends.
• Proficiency in copywriting, report generation, Google Analytics, CRM, and social management platforms.
• Bachelor's degree in a related field preferred.
• Experience with basic audio, photo, and video editing tools, as well as WordPress and other content management systems.

Compensation:

The salary range for this position in New York City is $105,000 - $125,000, with compensation influenced by experience, location, and qualifications.