Digital Marketing Director

This is a Full Time Job

Rich Spirit is an independent film distribution company dedicated to bold storytelling, cultural impact, and supporting visionary filmmakers. As Digital Marketing Director, you'll lead our digital campaigns end-to-end by driving performance strategy, data-driven optimization and multi-channel execution. Reporting to the CEO, this role will partner with marketing, distribution and creative teams to architect scalable campaign frameworks. You'll own measurement strategy, attribution modeling, dashboard reporting and live optimization to amplify our auteur-driven films and ensure global audience impact.

Key Responsibilities
Design and implement robust tagging, tracking, and attribution systems across paid, social, email and influencer channels to drive measurable results.
Build dashboards and campaign scorecards to monitor KPIs, conversion funnels, A/B test outcomes and media spends, aligning with release timelines.
Oversee live campaign pacing and optimization-adjust bids, targeting, creative and frequency across platforms to maximize engagement and ticket sales.
Run continuous A/B and multivariate testing, conversion analysis and audience segmentation tactics to refine digital performance and scale learnings.
Partner closely with marketing, creative, acquisitions and finance teams to integrate digital strategy with theatrical release plans and global outreach.
Coordinate with internal and agency partners to align on launch deliverables, campaign briefs, asset timelines and digital creative direction.
Ensure accurate implementation and ongoing QA of analytics tools (e.g. GA4, Google Tag Manager, dashboards) across campaigns and platforms.
Manage relationships with media agencies, analytics vendors, ad tech partners and martech providers to maintain clean data pipelines and performance insights.

Required Qualifications
BA/BS in Marketing, Business, Communications or related field
5-7 years in digital marketing, analytics or growth roles within media or entertainment
Proven experience running multi-channel campaigns (paid, social, email, influencer)
Skilled in GA4, Google Tag Manager, Looker/Tableau, SQL and A/B testing tools
Strong analytical skills with ability to translate data into actionable strategy
Passion for independent film and emerging media platforms

Compensation & Benefits
Base Salary Range: $80,000-$100,000, DPE
Comprehensive benefits package

Project & Company Brief
We're seeking an exceptional Digital Marketing Director to lead and scale our digital strategy across campaigns. This pivotal role will empower Rich Spirit to execute audience-first marketing with precision and impact, helping bold storytelling connect with global audiences. Ideal candidates will bring analytical strength, creative fluency and a passion for redefining how independent films engage the world.

Rich Spirit is an independent studio and distributor known for championing auteur-driven films that challenge contemporary culture-most notably The Apprentice, Ali Abbasi's critically lauded debut which earned Academy Award and BAFTA attention and its next major acquisition, BLKNWS: Terms & Conditions, set to premiere in late 2025.