Brand Coordinator - Lifestyle Group
ReedPOP
Norwalk, CTThis was removed by the employer on 10/16/2019 5:58:00 PM PST
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Full Time Job
BRING YOUR PASSION AND EXPERTISE:
• Develop a vision and plan for the marketing, brand identity and on site experience for ComplexCon, POPSUGAR
Playground and Star Wars Celebration
• Development, implementation and execution of a comprehensive social media and content plan for attendee acquisition
• Manage mobile app development, updates and marketing
• Manage digital marketing asset creation, delivery and strategy
• Responsible for writing, designing and deploying weekly newsletters
• Regularly update copy, images and announcements on the event websites
• Maintain, update and monitor the event social media accounts on a daily basis
• Create and edit compelling video and photographic content that will be showcased on our social channels and websites
• Collaborate daily with event media partners
• Conduct focus groups and meet ups to better understand our customers and fans
• Develop marketing partnerships in the local market and surround markets in order to drive awareness and ticket sales
• Create and cultivate a ''one team'' approach through collaboration with event management, sales, operations and
talent/content
• Proactively seek out the newest trends in communication vehicles (Mobile Apps, Social Media, Digital Media, etc.)
and recommend how to incorporate the latest trends successfully into our marketing plans
• Ensure all messaging and imagery represents our portfolio of shows and ReedPOP positively and authentically
• Create, negotiate and execute a full media plan with current partners and research new partners
• Assist in the development and management of PR/press campaigns
• Develop onsite brand experiences that are immersive and visually stunning for our fans and partners
• Collaborate with outside agency partners as needed
• Track status, progress and ROI of all marketing campaigns
• Maintain an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines
THE REQUIREMENTS:
• College degree in Marketing or equivalent experience
• Minimum of 4 years marketing consumer products, event marketing, media marketing or relevant and related
experience required
• Must be comfortable building marketing plans for prospective audiences with strong experience in digital marketing,
customer insights, social platforms, brand positioning and marketing analytics
• Strong copy writing skills are required
• Excellent communication and interpersonal skills
• Professional level knowledge of Microsoft Excel, Word, and PowerPoint
• Proficient in Adobe Creative Suite: InDesign, Illustrator and Photoshop
• Strong understanding of all social media platforms, including but not limited to YouTube, Instagram, Pinterest, Facebook
and Twitter – both as a marketer and as a user
• Highly organized, detail oriented & proactive with a strong ownership sensibility
• Must be comfortable with ambiguity and always willing to take the initiative to create something new
• You must be resourceful and willing to find creative solutions that will help you achieve your goals
• We want a social and empathetic person that will truly care about our audiences and live for making them happy as often
as possible
• You should be team-oriented and collaborative with the ability to manage relationships with internal and external partners
• You should be a happy, optimistic person that enjoys seeing the big picture while striving to create a great future for
our brands
• Must be flexible and able to adjust within a fast-paced work environment with unpredictable deadlines and schedules
• Ability to multi-task, shift priorities and focus on finding solutions
• You should be flexible in your viewpoints, always looking for the best ideas and ready to be an advocate for ideas other
than your own
• Must be a humble person that is secure enough in yourself to be able to ask for help, say ''I don't know'' and always learn
from your mistakes
• A true passion for pop culture and our fans
• Some domestic and possibly international travel is required. Approximately 6-8 trips annually