Brand Coordinator - C2e2
ReedPOP
Norwalk, CTThis was removed by the employer on 5/8/2020 4:10:00 PM PST
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Full Time Job
WHAT'S COOL ABOUT THIS JOB:
C2E2 is one of the fastest growing pop culture conventions in the United States. It also happens to take place in downtown Chicago! What could be cooler than that? The Brand Marketing Coordinator is responsible for the execution of the overall marketing, promotion, social media, publicity and digital advertising plans in order to create awareness in the market, build an audience and drive attendance for the show. Ideal candidates must be passionate marketers with a true love for brand storytelling, digital marketing and audience acquisition. You'll have the opportunity to build marketing plans that cover digital, social, traditional, guerilla and 'word of mouth' marketing. You will also help design and produce a variety of marketing initiatives including advertisements, posters, logos, event signage, infographics and much more. We are looking for someone that will really understand and embrace the city of Chicago and the fans that live there! A passion for great pizza will also come in very handy in this role!
BRING YOUR PASSION AND EXPERTISE:
• Develop a vision and plan for the marketing, brand identity and on site experience for C2E2
• Development, implementation and daily execution of a comprehensive social media plan
• Responsible for driving traffic, conversion and ROI for all acquisition channels by optimizing spend across all channels to achieve ticket sales goals
• Identify target audiences and create compelling digital campaigns that engage, inform and motivate fans
• Manage mobile app development, updates and marketing
• Manage digital marketing asset creation, delivery and strategy
• Responsible for writing, designing and deploying weekly newsletters
• Regularly update copy, images and announcements on the C2E2 website and all social media channels
• Create and edit compelling video and photographic content
• Develop marketing partnerships in the local market and surrounding markets in order to drive awareness and ticket sales for C2E2
• Create and cultivate a ''one team'' approach through collaboration with event management, sales, operations and talent/content
• Proactively seek out the newest trends in communication vehicles (Mobile Apps, Social Media, Digital Media, etc.) and recommend how to incorporate the latest trends successfully into our marketing plans
• Ensure all messaging and imagery represents C2E2 and ReedPOP positively and authentically
• Help build and maintain a brand voice and tone, ensuring consistency across all platforms
• Conduct focus groups, meet ups and ongoing research to better understand the fans in Chicago
• Collaborate with outside agency partners as needed
• Track status, progress and ROI of all marketing campaigns
• Maintain an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines
R eed Exhibitions, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.