Red Apple MediaNew York, NY
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How do I hire a Marketing Assistant? Red Apple Media (WABC-AM and WLIR-FM)
77 WABC Radio, part of Red Apple Media, is seeking a full time Marketing Assistant for it's New York Area radio stations, 77 Talk Radio WABC (New York City) and Talk Radio 107.1 WLIR-FM (Long Island). The ideal candidate will be a highly motivated and enthusiastic recent college graduate with some prior experience in the field, a passion for radio broadcasting and ''out of the box'' marketing.
The Marketing Assistant will be responsible for helping to develop new marketing initiatives, building the station brands and audience as well as helping coordinate station-run events and promotions. As the stations' brand ambassador, the successful candidate will frequently engage with the public. The successful candidate will also be responsible for managing all contests including developing rules, prize fulfillment and recordkeeping. The position also requires light graphic work and social media skills.
The Marketing Assistant will work with the Programming Department to research and book guests and create one-sheet summaries for talent to use in preparing for guest interviews.
Applicants must be able to lift a minimum of 20 pounds. A valid driver's license with a clean driving record is mandatory.
- Superb interpersonal, communication and listening skills
- Familiar with advertising / marketing principles and the media landscape
- Knowledge of graphic design
- Ability to use social media platforms to promote a brand
- Well-organized and able to multi-task
- Strong computer skills
- Strong Phone etiquette for prize fulfillment
- Some prior experience at a radio station in the same / similar position
- Bachelor's Degree