Manager, Digital Products & Analytics
Radio Disney
Burbank, CAThis was removed by the employer on 10/30/2014 7:24:00 PM PST
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Full Time Job
General Job Description
•Role responsible for supporting the Digital Marketing department through analysis of consumer behavior across various digital platforms and administrative support of business development efforts with new partners
•Ideal candidate is a highly organized multi-tasker who possesses excellent communication skills, analytic expertise, experience working with media (video, photo, etc.), as well a keen interest in digital marketing platforms
•This position reports to the Sr. Manager, Digital Marketing.
Responsibilities
•Serve as the Digital Distribution team's analyst providing weekly digital engagement rates and growth metrics in order to help inform and influence marketing campaigns, content strategy, maximize digital sales sweepstakes and offer greater insight into our fan's behavior across all digital platforms
•Lend support to Director, Digital Marketing by researching new development vendors, analytic services as well as emerging digital platforms
•Support new digital distribution efforts by executing launch strategies on platforms including ShowMobile, SnapChat, Shazam and TuneIn
•Assist with the day-to-day execution and analysis of the content strategy on product updates such as the Radio Disney app re-launch
•Work closely with the Manager, Digital Communities to help identify social media best practices and maximize social media content - including photo-frames, video clips and memes based on analytic findings
Basic Qualifications
•A minimum of 2+ years of experience working with digital media and/or content in a digital marketing and analytic capacity