US Sports Marketing Manager

This is a Full Time Job

We are seeking a talented Marketing Manager to join the US Sports Marketing team, focused on driving the rapid growth and expansion of local sports channels on Prime Video. This is a critical moment in the sports rights industry and this role will lead owned and operated (O&O) marketing execution across Amazon surfaces to drive awareness, subscriptions, and viewership for our growing portfolio of local sports channels. You will manage end-to-end campaign execution from conception through launch, ensuring flawless delivery across a rapidly expanding slate of channel partners.

This role requires a strategic and analytical mindset with a strong foundation in performance marketing, growth marketing, and experimentation. You will own the development and optimization of audience targeting, campaign measurement, and A/B testing to maximize subscription growth, reduce churn, and drive live event tune-in. Given the unique cadence of live sports and the localized nature of the content, this function serves as the subject matter expert for local sports channels across all cross-functional teams and shared services related to O&O marketing within Prime Video.

Key job responsibilities
• Lead end-to-end O&O marketing campaigns for local sports channel launches on Prime Video, from strategy development through execution.
• Procure and manage marketing placements across Prime Video Storefront, Amazon.com, Fire TV, and mobile push notifications as outlined in each channel's GTM strategy.
• Develop and execute a performance marketing framework focused on subscription growth, retention (churn reduction), and live event viewership as northstar metrics.
• Collaborate with the GTM lead and BI team to build, refine, and optimize audience targeting and segmentation strategies, leveraging local market and sports affinity signals.
• Design and manage a rigorous experimentation roadmap (A/B and multivariate testing) to continuously optimize placement performance, messaging, and creative.
• Track, measure, and report on campaign performance, translating data into actionable insights and sharing learnings with cross-functional stakeholders.
• Identify and activate new marketing levers, tactics, and channel opportunities to accelerate local sports channel growth beyond established playbooks.
• Partner with channel partners, business development, content, product, and engineering teams to align on launch goals, timelines, deliverables, and dependencies across a growing portfolio.

Qualifications
• 5 years of professional non-internship marketing experience
• Experience using data and metrics to determine and drive improvements
• Experience with employing marketing strategies to acquire new customers, nurture leads, drive adoption and accelerate growth
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience creating and delivering written and oral communications for technical and non-technical audiences
• Experience with performance marketing, growth marketing, lifecycle marketing, or digital advertising