Sr. Media Manager
Prime Video
Culver City, CAThis was removed by the employer on 4/5/2024 5:32:00 AM PST
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Full Time Job
Sr. Media Manager, Prime Video
Prime Video brings together the world's best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, Summer I Turned Pretty and Saltburn, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally.
Prime Video is seeking a talented senior media manager to (1) lead the strategy development and execution of brand media campaigns, (2) inform the strategic mapping of brand and content campaigns throughout the year based on audience opportunities/business needs, and (3) own channel investment strategies (e.g. TV upfront planning). A successful candidate will be a blended balance of media strategist, project manager, relationship builder and analyst. They are comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders, including brand marketing, social, corporate business development, business team, and outside agencies. They are passionate and knowledgeable about the entertainment industry with superior written and verbal communication skills. Success is dependent on the candidate's ability to be curious and nimble, proactively identifying signals to inform campaign optimizations and drive larger portfolio decisioning.
Key job responsibilities
• Act as a strategic partner between brand marketing leads and agencies to translate a deep understanding of customer mentality and motivations into brand marketing campaigns
• Set media goals/KPIs and devise strategies to achieve and measure them. Be responsible for adapting and adjusting media strategies and plans based on evolving business and audience needs
• Build media campaigns in partnership with the agency, managing budgets and timelines
• Oversee pre-launch and post-buy performance audits and optimizations to maintain the integrity and efficiency of the media plans. Prepare performance reports, monitoring key media metrics
• Leverage brand campaign learnings to inform service level decisioning and portfolio mapping
• Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customers
• Develop test and learn scenarios to continue to innovate and accelerate media performance
• Drive channel investment strategies, partnering with the agency and cross functional teams to further business interests and navigate hurdles
We are open to hiring candidates to work out of one of the following locations:
Culver City, CA, USA
Qualifications
- 8 years of professional non-internship marketing experience
- Experience using data and metrics to measure impact and determine improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership