Senior Program Manager, Marketing

This is a Full Time Job

Senior Program Manager, Marketing, Prime Video

Prime Video is shaping the future of entertainment. Our mission is to build the most loved and talked about premium entertainment video service. Not only are we a one-stop hub for award-winning original programming such as Jack Ryan and The Boys, we also offer customers the ability to subscribe to Channels like Max and Paramount , rent or buy the latest titles, and stream live sports like Thursday Night Football, all in one app. Additionally, our multi-dimensional experience allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future. And we're just getting started.

The Senior Program Manager, Marketing is a seasoned Chief of Staff for Prime Video marketing efforts. Senior Program Managers are responsible for time, budget, and for being the main point of contact for all cross-functional teams' needs (assets, etc.), including Creative, Strategy, Media, O&O, etc. as well as ensuring excellence in total team output. Senior Program Managers are counted on to provide the structure, discipline and momentum to deliver programs and campaigns on time and on budget.

The Senior Program Manager is expected to be fiscally conscious but inventively clever at executing program and campaign efforts in ways that are creatively superb. The role is the advocate of operational process and the predictor of hiccups before they happen. The Senior Program Manager should be the best dot-connector on the planet, keeping stakeholders regularly in the loop. Seasoned in conflict resolution and inspirers of team collaboration, the Senior Program Manager is a whole-lifecycle thinker to ensure every angle is covered, as efficiently as possible.

The Senior Program Manager is:
• The end-to-end operations manager for Prime Video marketing programs including 360 campaigns, holistic media programs, design initiatives, MarTech, and owned & operated programs.
• The main internal point-of-contact throughout a project/program – the cross-functional ops team lead.
• A key partner to business, marketing, media, creative strategy teams; the operational arm of the strategy.
• The operations team captain – a mentor, leader, and advocate for that discipline.
• The voice of the entire team – knowing the needs for all cross-team members and representing them in all meetings/decisions, especially when they are not present.
• A creator of accountability across the team to ensure milestones are met.

Key job responsibilities
• Manage the overall health of 360° campaigns/programs including workback calendars, timeline management, and oversight of the creative production budget.
• Align with the marketing managers in planning the campaign operating model and create oversight of workbacks across disciplines.
• Align the strategy, creative, O&O, social and media leads/teams towards common objectives and shared timelines, playing the voice of reason when parties are not aligned.
• Work collaboratively with the creative directors, marketing managers, producers, and marketing finance to ensure the full creative asset budget is strategically allocated and managed throughout the lifecycle of a campaign or program.
• Work collaboratively and proactively with internal teams and external agencies to assess project requirements and to ensure efficient development and delivery of assets per the marketing plan.
• Act as the main point of contact with internal and external partners and agencies to ensure deadlines are met, including – as necessary – the strategic allocation of resources, rate negotiations with external partners, and oversight of the development of AV, digital, and print creative assets.
• Obtain necessary approvals and communicate plans to relevant stakeholders.
• Ensure the team establishes and maintains appropriate processes and job tracking to keep deliverables on time and on budget.
• Anticipate and be able to mitigate problems as they arise while ensuring updates on progress, relevant delays and budget implications are communicated to stakeholders.
• Invent and simplify processes and the use of system tooling to support efficient collaboration, campaign planning, resource tracking and creative review/approvals.
• Author program/campaign playbooks to educate teams on process improvements and workstreams.
• Raise the quality bar and foster continual process improvements through routine post mortums and collaborative feedback with cross-functional partners.
• Take on mentorship and supervisory responsibilities as needs require of the role.

We are open to hiring candidates to work out of one of the following locations:

Culver City, CA, USA

Qualifications

• 6 years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)