Senior Marketing Manager, Portfolio Planning

This is a Full Time Job

Senior Marketing Manager, Portfolio Planning, Prime Video Marketing

Prime Video brings together the world's best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, Summer I Turned Pretty and Saltburn, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally.

Prime Video Marketing is seeking a Senior Marketing Manager to own the development of the marketing portfolio plan, providing a service level view of Prime Video's campaign priorities across content, brand, and sports for a rolling 12-months. With a bird's-eye view, this candidate will be responsible for identifying opportunities and addressing challenges within the portfolio mapping to deliver against marketing goals and maintain audience journeys. A strong candidate will have a foundational understanding of marketing strategy development and channel planning. They are comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders. Success is dependent on the candidate having a critical eye on the near future, using marketing levers to drive business outcomes.

Key job responsibilities
• Steward the development of the marketing portfolio plan, sourcing input from decentralized marketing teams to provide leadership a comprehensive view of all marketing initiatives
• Own the dissemination of the portfolio plans to key stakeholders, providing an understanding of a campaign's role within the larger portfolio to inform campaign specific plan development
• Participate in weekly and monthly optimization forums, representing service level considerations for changing inputs, marketplace factors, and platform/campaign performance
• Manage portfolio plan documentation and routine refreshes, including a roadmap at a weekly grain that captures content, campaign, and channel level details

Qualifications
• 6 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience driving direction and alignment with cross-functional teams
• Experience communicating results to stakeholders
• Experience developing executive level summaries with a high attention to detail