Product Marketing Manager, Prime Video Subscriptions

This is a Full Time Job

Product Marketing Manager, Prime Video Subscriptions Partner Marketing

Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching?

Prime Video is seeking a Product Marketing Manager who will drive our mission of becoming the premier destination for live sports and entertainment. In this role, you will develop and scale marketing for subscriptions on Prime Video, the service that lets you add-on subscriptions like Paramount , HBO Max, Apple TV, Peacock, and more. As a member of the team, you will support the strategy and execution of marketing campaigns that shape how customers discover and engage with third-party entertainment content on Prime Video.

A successful candidate is an entertainment enthusiast with a strong record of collaborating across internal and external teams to deliver compelling marketing campaigns. The candidate is also an effective written and verbal communicator and analytical thinker who can combine their entertainment subject matter expertise with data to drive campaign improvements. An ideal candidate has experience managing complex, time-sensitive projects, can thrive in a fast-paced environment, and knows how to balance multiple and competing priorities.

Key job responsibilities
As a Product Marketing Manager, you will be responsible for implementing high visibility marketing campaigns for third-party subscription entertainment content on Prime Video. This includes defining target campaign audiences, identifying effective marketing placements, analyzing success metrics and key performance indicators (KPIs), inspecting campaigns to ensure they meet a high performance bar, and creating scalable mechanisms to gather stakeholder feedback and alignment. You will work closely with Marketers, Creative Producers, Product Managers, Program Managers, Finance, and Business Leaders to improve the reach and resonance of campaigns, as well as advocate for the partner and customer experience.

Qualifications
• 2 years of professional non-internship marketing experience
• Experience in Excel and PowerPoint
• Experience using data and metrics to measure impact and determine improvements
• Experience with onsite marketing, lifecycle marketing and digital advertising