Lead, Social Monetization and Creator Ad Partnerships

This is a Full Time Job

Amazon's Creator Ad Partnerships (CAP) team is hiring a senior GTM operator who will build and run the monetization engine for our creators across social platforms - with a primary focus on Meta and TikTok. You'll blend GM-level ownership with hands-on execution: working cross-functionally to shape formats, audit workflows, troubleshoot delivery, and partner with creators and platforms to drive revenue day-to-day.

Key job responsibilities
Social Platform Monetization Strategy
• Build a monetization roadmap for Meta and TikTok grounded in each platform's creative norms, ad products, algorithms, buying behaviors, and monetization levers.
• Define native creative formats, packages, and sales motions that unlock incremental revenue for creators.
• Craft our external social narrative: how we position social as a growth engine and why our formats work uniquely well on Meta/TikTok.

Creator Revenue Growth & Performance
• Own revenue, CPM, and margin performance across all social surfaces.
• Diagnose performance issues, including algorithm shifts, inventory gaps, creative problems, delivery bottlenecks, and turn them into actionable fixes.
• Track how top creators and publishers monetize across organic paid, forecasting trends and identifying the next formats and surfaces we should bet on.

Platform Partnerships
• Serve as our primary counterpart to Meta and TikTok teams, influencing product roadmaps, securing early access, negotiating preferred rates, and escalating delivery issues.
• Build relationships with additional services (Prime Video, YouTube, Spotify, etc.) to stay ahead of new creator monetization opportunities.

Ad Operations Media Buying Guidance
• Be the in-house expert on how social campaigns actually deliver, including creative fit, algorithm behavior, impression buying, boosting, audience targeting, and measurement.
• Build clear playbooks and best practices that improve delivery, engagement, and overall monetization efficiency.

Operational Audits & Workflow Scaling
• Audit the entire social monetization workflow end-to-end
• Build scalable processes with internal teams and creators that remove friction, reduce turnaround times, and enable higher throughput.

Qualifications
• Bachelor's degree or equivalent
• 5 years of product or program management, product marketing, business development or technology experience
• Experience in online or digital advertising
• Experience owning/driving roadmap strategy and definition
• Proven track record growing revenue for creators or publishers across Meta and TikTok, with direct platform relationships preferred
• Experience across both organic and paid social (creative development, boosting, impression buying, audience targeting)
• Expert knowledge of attribution, social insights tools, impression delivery mechanics, and platform measurement systems.