UA Specialist (mobile games)
PortalOneLos Angeles, CA
Full Time Job
PortalOne develops mobile-first ''hybrid games'' that combine games and live shows to give users a more engaging games experience, with stunning visuals and interactivity. This convergence of entertainment forms means that our workforce is a mix of people from diverse industries, all working as a single team to create new workflows and pipelines to support production and delivery of next-generation gaming entertainment. With founders and colleagues who have pioneered #1 hits in the gaming, film, and TV industries around the world, ours is a culture of embracing challenge and breaking through barriers to bring great entertainment to life.
We are seeking a skilled User Acquisition Specialist with experience in successfully growing game apps through multi-channel user acquisition campaigns. Follow and understand the fast-evolving trends in mobile gaming, user acquisition, user behavior, and monetization. This UA Specialist will play a key role in our achieving a successful North American launch and beyond. The position is based in Los Angeles, California.
Hands-on responsibility across the full cycle of planning, setting up, managing, and analyzing mobile game user acquisition campaigns
Evaluate key performance metrics and optimize accordingly to achieve ROI and growth targets
Manage budgets and prepare thorough, dynamic media planning
Analyze and report performance KPIs, working closely with our analytics team
Build, maintain and enhance PortalOne's relationships with mobile UA partners
Select, onboard, and evaluate new mobile UA partners and relevant tools
Coordinate closely with our analytics, games, and studio teams, as well as the rest of marketing/communications.
Work closely with stakeholders across the company to ensure strong coordination and resource optimization
Responsibility for hands-on administering of the company's social media and community tasks
Work closely with the production team and talent to shape engaging and effective creative content.
Experience in managing marketing or UA campaigns, in games or relevant entertainment apps
Experience in successfully growing apps or games through organic/viral & paid mobile user acquisition campaigns.
In-depth understanding and proven expertise with Facebook ads and Google AdWords for mobile (UAC).
Good understanding of essential mobile marketing tech, especially conversion tracking, programmatic advertising, etc.
Previous budgeting and budget spending responsibilities for ROI-based mobile user acquisition campaigns
Strong project management skills, analytical (data analysis experience using Excel and analytics tools), and reporting skills
Proactive, with a strong sense of accountability, ownership, and a hands-on mentality
Preference for working in fast-paced environments, and ability to deliver on multiple projects in parallel.
Good verbal, written, and interpersonal skills needed
Passionate about gaming, media, and entertainment
Team player orientation
BA/BS degree or above
Experience with Photoshop, Premiere, etc.
Experience with Firebase
Experience with advertising on additional platforms (e.g. TikTok, Snapchat)
Experience from a social media or community manager role
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