Director, Brand Marketing
PMK*BNC
Los Angeles, CAThis was removed by the employer on 11/15/2019 6:31:00 PM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Executive Positions Category
Browse the Marketing Category
Search for Director, Brand Marketing jobs in Los Angeles-CA
Search all Director, Brand Marketing postings
Full Time Job
Director, Brand Marketing (Influencer)
Director, Brand Marketing
PMK• BNC Los Angeles is seeking a dynamic Director for a top consumer client in the sports, entertainment and lifestyle field. This individual will have proven relationships with athletes and reps across professional and collegiate leagues
This person has excellent people-management skills and has mastered the client/agency process. She/he will bring an entrepreneurial mindset to the account and inspirational style to managing the team. The ideal candidate will have strong experience in the successfully leveraging sports and entertainment partnerships/sponsorships, brand initiatives and cultural heat moments to deliver comprehensive earned campaigns that deliver meaningful results against client goals.
Candidate must be a self-starter with ''hybrid'' event/experiential background rooted in both client-service and hands-on production and operations, as well as integrated marketing strategy, ideally on the agency side with strong proven client servicing and management ability. Candidate must be able to manage across a diverse array of initiatives, projects and events, ranging from short to long-term, grass roots to national campaigns, strategic to tactical. Must be an excellent multi-tasker, strong leader and team management skills. Experience with consumer and technology brands preferred.
Primary Responsibilities:
• Oversee PMK• BNC account team and provide leadership, direction and guidance, always with a focus on client service
• Lead account teams to develop creative, results-driven experiential and marketing programs that fit client's objectives
• Execute small to large scale events.
• Accountable for quality control and final review of all budgets, planning decks, recaps, status reports, work back schedules, deliverables, vendor and partner contracts and overall project management.
• Work with team to develop plans, proposals, and presentations to include event and partnership marketing concepts, promotional ideas, marketing materials and activation details.
• Create, ''sell in'' and manage project-based and quarterly budgets on behalf of client team.
• Create strategy around existing client marketing partnerships that help drive success and meet client objectives.
• Work closely with other inter-agency leaders across departments to ensure synergy, collaboration, and communication. (Influencer, Entertainment, PR, digital, social, etc.)
• Research, identify, and help negotiate strategic opportunities, partnerships and entertainment/lifestyle programming.
• Assess program effectiveness in collaboration with analytics team, setting KPIs, overall measurement of results and streamline communication to client.
• Maintain current knowledge of trends in entertainment, lifestyle and culture arena.
• Have understanding of media and how it impacts the success of marketing initiatives.
• Develop and maintain extremely strong interpersonal relationships with senior clients; Serve as a primary contact for the client, providing strategic counsel and tactical support.
• Develop quality standards and processes in order to ensure client satisfaction.
• Assess new business leads, and participate in pitch development and/or presentations.
• Be an active force in brainstorming new, innovative ideas for client projects, marketing and celebrity outreach initiatives.
• Create, manage and reconcile accurate budget estimates for long-term and short-term client programs.
• Have understanding of new and traditional media and how it impacts the success of marketing initiatives.
• Actively manage 3rd party vendors, event producers, promoters.
• Research, understand, measure, and experiment with new and alternative ways to leverage event technology to achieve overall marketing objectives and goals.
• Responsible for both strategy and planning of all consumer and trade marketing activities including integrated marketing, strategy/planning, analytics and project management of programming, promotions, public relations, retail marketing, loyalty, media and digital integration.
• Lead integration amongst the various marketing, advertising, media and PR client partners to ensure strategic, as well as consistent brand identification.
• Be a strong team lead, setting positive example and collaborative work environment and motivate team members towards success.
Required Experience and Skills:
• Bachelor's Degree in Communications, English, Public Relations or Marketing preferred
• 8 years of media relations experience; large agency/client experience is a plus
• Track record of successfully developing media strategies, identifying story angles, developing press materials and securing top tier coverage for clients
• Strong media relations skills with track record of earned placements
• Experience and interest working in sports and entertainment fields, with partnerships/sponsorships communications experience being a bonus
• Exceptional judgment when working with media, team members, client contacts and vendors
• Successful in managing multiple short- and long-term plans simultaneously
• Experience engaging mid- to senior-level clients
• Strong leadership and team management skills
PMK• BNC is an equal opportunity employer M/F/V/D