Copywriter
PMK*BNC
Los Angeles, CAThis was removed by the employer on 6/8/2015 3:31:00 PM PST
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Full Time Job
Copywriter
The Copywriter is responsible for producing bold, strategic, persuasive messages in all media for our clients, with an emphasis on direct mail, print, and digital media.
Who We Are:
PMK• BNC is an influential communications, marketing and consulting company representing many of the world’s most prominent actors, actresses, musicians, films, production companies, TV properties, authors, sports figures and content creators, as well as leading consumer brands and prestigious special events. The agency employs a staff of more than 250 professionals spanning offices in Los Angeles, New York and London. The influential marketing and consulting agency thrives on being ahead of the curve and specializes in working with their clients to create ideas which build audiences, increase awareness and engage the consumer through the passion points of pop culture: music, sports, film, television, celebrity, technology, philanthropy, art and fashion. PMK• BNC is a part of the Interpublic Group of companies (NYSE: IPG).
Primary Responsibilities:
• Write clear and persuasive copy for clients' ads, brochures, catalogs, direct mail promotions, and other forms of advertising.
• Research the technical properties of products.
• Determine what makes products appealing to consumers.
• Develop unique, new concepts.
• Conceive, develop and produce effective advertising campaigns.
• Work with account teams to determine client needs and budget.
• Ensure campaign stays on strategy and within budget.
• Create and present storyboards of ideas as needed.
• Work with art directors to create ideas.
• Oversee campaigns from conception to completion.
• Revise, edit, and proofread content as needed or directed by client.
• Respond to feedback in a timely manner.
• Work within tight deadlines.
• Monitor and change advertising campaigns to increase effectiveness.
• Check copy for spelling and grammar errors.
• Explore different ideas and concepts for both the visual and verbal elements in tandem with other members of the creative team.
• Work with designers, printers, photographers and production companies to complete the campaign.
Job Requirements
Required Experience and Skills:
• Direct mail and print experience is required. Candidates without this experience WILL NOT be considered.
• Experience on well know clients within the home electronics, home appliances, and/or mobile/wireless sectors is highly desirable.
• Bachelor’s degree or equivalent business experience.
• Must have 5 years of experience within an advertising or similar agency setting.
• Talent, judgment and imagination to create ideas and words for the creation of an advertisement.
• Knowledge of the mechanics of writing: punctuation, spelling, structure and organization of writing.
• Schooling in creative writing or conceptual advertising.
• Previous experience as Copywriter/Associate Copywriter.
• Portfolio or reel required to demonstrate creative and technical skills.
• Excellent communication skills, both written and oral.
• Advanced knowledge of MS Office programs.
• Team player.
• Strong problem solving skills and detail oriented.
PMK• BNC is an equal opportunity employer M/F/V/D