Senior Manager, Marketing OTT / Ctv
Pluto TV
Los Angeles, CAThis was removed by the employer on 4/11/2022 7:06:00 AM PST
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Full Time Job
Pluto TV, a Paramount Global company, is the leading free streaming television service in America, delivering 250 live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.
Summary
We are looking for a data-driven marketer to support Pluto TV€™s user acquisition and retention initiatives as we continue our exponential growth trajectory. The Sr. Manager will lead product marketing initiatives across our connected TV, web and mobile platforms. We€™re looking for someone who is innovative and proactive, and has a passion for this space.
This role will report to the VP, Growth Marketing.
Responsibilities
This is a meaningful role within our organization, with a wide breadth of responsibilities, including:
• Strategy and Planning: Collaborating on and defining the product marketing roadmap
• Execution: Responsible for Go-To-Market plans for new features and launches. Manage product marketing initiatives across our platforms.
• Optimizing and Testing: Drive meaningful user journeys. Optimize consumer landing page experiences and drive optimization initiatives.
• Cross-Company Teamwork: Partner closely with cross-functional teams such as Creative and Product teams to implement upon updates.
• Tracking, Analysis and Reporting: Track, analyze and optimize campaigns and ensure key insights and takeaways are identified.
• MarTech: Support implementation of our growing MarTech stack.
Basic Qualifications:
• 5 years experience in digital marketing, with at least 2 years in Product Marketing.
• Experience running A/B tests and managing campaigns.
• Outstanding interpersonal, analytical, and verbal and written presentation skills.
• Ability to synthesize information, derive insights, and communicate them in engaging and actionable ways.
• Experience working with cross-functional teams, especially Creative, Business Intelligence, and Product.
Additional Qualifications:
• Experience in the streaming TV/OTT space is a plus.
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