Senior Director, Partnership Marketing , Pluto
Pluto TV
New York, NYThis was removed by the employer on 5/23/2024 4:33:00 PM PST
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Full Time Job
Senior Director, Partnership Marketing (Devices), Pluto
Overview:
The Sr Director of Partnership Marketing will play a pivotal role driving the partnership marketing strategy, building relationships with business partners, and ensuring Pluto TV is top of mind, top of heart with our clients in line with their evolving needs and objectives. The ideal candidate for this role has a proven track record of successfully generating innovative, interesting concepts with our business and growth goals in mind. Join the team!
The Sr Director will lead the development and communication of a clear editorial and storytelling vision and plan aligned with Pluto TV’s overall marketing and business goals. This role requires understanding of both the development of new emerging products and steady growth of well-established businesses. To be successful, you will build and implement successful partner marketing strategies and plans based on a solid understanding of product capabilities, product marketing goals, and partner channel dynamics. This role will be a critical cross-functional partner to Distribution, Business Development/Strategic Partnerships, Ad Sales, Paid Media, Brand, and Paramount Owned Operated media teams.
Responsibilities:
• Create and implement a partnerships strategy, promoting impactful and mutually beneficial collaborations that align with diverse client objectives.
• Help define which business areas to prioritize for partnerships by deepening our understanding of the commercial landscape, to better understand partnership gaps, needs, and priorities.
• Define content plans based on market trends, audience insights, and competitive analysis.
• Builds the materials to enable our partner-facing teams to execute on our goals quickly and effectively.
• Collaborate with key partners to define content themes, priority narratives, and messaging.
• Partner closely with Distribution, Business Development/Strategic Partnerships, Brand, Ad Sales and Paramount Owned Operated media team.
• Partner with international marketing team to share standard processes and create a global playbook.
Basic Qualifications:
• 12 years experience in partner marketing, with 8 years in a leadership role.
• A self-starter who can proactively and independently drive progress across multiple collaborator groups; highly collaborative, self-driven, and able to navigate through ambiguity.
Additional Qualifications:
• Bachelor’s degree in marketing, Business, or relevant experience
• Passion for understanding our partners’ businesses and finding ways to deliver win-win value.
• Ability to bring a partner-focused perspective to bear to influence broader company decision making.
• Effective communicator with a confident and collaborative style, adept at aligning internal and external partners, extremely responsive and effective with both written and verbal communication.
• Familiarity with marketing technologies, customer segmentation, and digital marketing channels.
• Leadership and team management skills.
• Strong project organizational skills and the ability to prioritize and meet deadlines.
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Pluto TV, a Paramount Global company, is the leading free streaming television service in America, delivering 250 live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.
ADDITIONAL INFORMATION
Hiring Salary Range: $124,000.00 - 186,000.00.
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