Project Manager, Growth

Full Time Job
Overview and Responsibilities

Pluto TV is hiring for a Project Manager in our growth department who is interested in being a part of one of the fastest growing tech startups in the country and applying your background to the full spectrum of marketing: audience acquisition, outreach and retention execution.
• Create and execute acquisition and retention marketing campaigns across PPC, Paid Social, Display/Video campaigns, etc
• Maintain daily, weekly and monthly reports to monitor performance and budgets across all channels
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the campaigns
• Plan and launch A/B tests for landing page optimization, ad copy, promotional cadence and segment discovery
• Optimize and grow existing channels identify, evaluate and recommend new to test
• Work with cross-functional teams to coordinate creative assets, landing page creation, and presentations.
• Drive the execution of the retention campaign strategy which includes managing the campaign calendar, drafting campaigns, scheduling and launching campaigns. These will span email, push notification, in-app notification and retargeting.

Basic Qualifications

• Minimum of 5 years of relevant work experience growth marketing in fast-paced start-ups
• Must have experience with analytics and programmatic tools such as Google Analytics, Google AdWords, Facebook Insights and Facebook Ads Manager, among others
• Results-oriented self-starter well-versed in performance marketing, conversion, and online customer acquisition, including the latest trends and best practices
• Creative problem-solver and big picture thinker
• Data-driven decision-maker with a strong analytical foundation
• Enthusiastic, highly organized team player with passion for entertainment