Marketing Coordinator, LATAM Brand Strategies

This is a Full Time Job

Storytelling is, and will always be, the heart of what we do at Skydance.
Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!

We are looking for a storyteller to join our Pluto TV team in Mexico. The Marketing Coordinator will execute the brand strategy for Pluto TV across Mexico and the Spanish-speaking LATAM markets, supporting campaigns that build brand visibility and drive user engagement.

The Marketing Coordinator will support the strategic positioning and growth of the Pluto TV brand by helping execute innovative marketing initiatives. This role involves supporting the development of brand strategy and collaborating with content teams to align programming with brand identity. The Coordinator will help execute marketing campaigns that increase brand visibility and user engagement across paid, owned, and earned channels, while tracking performance metrics to inform ongoing optimization. Strong analytical, creative, communication, and project management skills are essential to successfully promote Pluto TV in a competitive landscape.

Responsibilities
• Brand Strategy Support: Help execute a comprehensive brand strategy aligned with business goals.
• Market Research & Analysis: Conduct market research to understand audience preferences and the competitive landscape.
• Content Strategy: Collaborate with content teams to ensure programming aligns with brand positioning.
• Campaign Execution: Help design and execute marketing campaigns that promote Pluto TV across social, paid marketing, and owned and operated channels, working closely with PR.
• Social Strategy: Oversee all social strategy and actions for Pluto TV Mexico and Spanish-speaking LATAM.
• Performance Tracking: Monitor the performance of branding initiatives and use analytics to inform future strategies.

Skills
• Analytical Skills: Ability to analyze data and market trends to support strategic decisions.
• Creative Thinking: Strong creative skills to help develop engaging campaigns and brand messaging.
• Communication Skills: Excellent verbal and written communication skills for internal collaboration and external marketing.
• Project Management: Ability to manage projects from conception to execution and help evaluate outcomes.
• Digital Marketing Proficiency: Knowledge of digital marketing tools and platforms relevant to streaming services.

Education & Experience
• Bachelor's degree and/or relevant experience.
• 3 years working in marketing in the LATAM market.
• Experience analyzing and interpreting data, and using insights to inform marketing efforts.
• Experience supporting or reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
• Experience working with cross-functional teams.
• Fluency in English.

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