Head Of Integrated Marketing
Pittsburgh Pirates
Pittsburgh, PAThis was removed by the employer on 5/2/2021 9:25:00 PM PST
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Full Time Job
Job Summary
The Pirates are seeking a Head of Integrated Marketing, who will serve as a key leader within the broader Marketing & Fan Engagement Department. In this role, the Head of Integrated Marketing will lead and oversee the functional areas of advertising, promotions, digital marketing, social media, and licensing. This leader will be responsible for the development and oversight of fan engagement and acquisition strategies. The candidate will work to execute omnichannel campaigns in support of the organization's business and brand objectives. The Head of Integrated Marketing will develop the club's content strategy and will manage the strategic development, execution, and overall performance of all integrated marketing and communications activities across the organization.
Reporting to the Executive Vice President, Marketing & Fan Engagement, the Head of Integrated Marketing will be part of the senior leadership team at the Pirates and will interact regularly with the Pirates executive team as well as the Creative & Content, Sales & Business Development, Strategy, Finance & Accounting, Legal, Pirates Charities & Community Engagement, People & Culture, Business Intelligence, and Facility Operations teams. This person must be excited about the opportunity to join a newly-formed senior leadership team with a wide array of backgrounds and experiences within the market and across the industry.
The Head of Integrated Marketing will play a vital role in the Pirates' vision to build a championship-caliber organization. The ideal candidate will have a proven track record of building and leading teams who are equally committed to delivering results and achieving success.
Job Responsibilities
• Serve as a primary steward for the Pirates' brand and execute the club's marketing strategy.
• Build and promote the Pirates' brand with the goal of driving awareness and reputation.
• Develop and implement innovative advertising and promotional campaigns across multiple platforms.
• Lead omnichannel marketing campaigns from briefing to reporting.
• Plan, purchase and oversee advertising that builds brand awareness and fan engagement across all channels and platforms.
• Create the club's promotional schedule and associated campaigns to align with business development and brand strategies.
• Own the brand's social media strategy, from voice to community management.
• Work with the marketing leadership team to develop the Pirates' brand content strategy.
• Strategize, map, and implement the fan journey.
• Develop customized fan experiences that optimize sales and partner revenue.
• Work cross functionally to optimize fan engagement that drives ticket and partner revenue.
• Provide primary strategic marketing support and execution for the Pirates Ticket Sales & Service and Partnerships teams.
• Work closely with Corporate Partnership team.
• Serve as a leader and mentor to the Marketing team members, encouraging professional growth and helping each person maximize their potential.
• Own the marketing budget and deliver against key performance metrics as assigned.
• Work closely with MLB and internal and external partners to analyze research and data to better understand our fans.
• All other duties as assigned by the Executive Vice President, Marketing & Fan Engagement.