Performance Marketing Manager

This is a Full Time Job

Job Summary:

We are seeking an experienced and motivated Manager, Performance Marketing to join our team. In this role, you will support all facets of Fan Development & Revenue Marketing for Player 15b Group, while playing a key role in broader department initiatives.

Role on the Team

Paid Media Strategy & Execution
• In collaboration with the Director and Senior Manager of Revenue Marketing & Fan Development, partner closely with external media buying agencies to plan, execute, and optimize paid media campaigns that drive ticket revenue, fan acquisition, and customer engagement.
• Collaborate with agency partners on audience targeting strategies, budget allocation, media flighting, creative testing, frequency management, and conversion optimization initiatives.
• Serve as the internal subject matter expert on campaign performance, providing ongoing analysis, recommendations, and strategic direction to improve efficiency and business outcomes.
• Monitor campaign pacing, delivery, audience performance, conversion metrics, and revenue impact, proactively identifying opportunities for optimization.
• Review campaign reporting and performance data on a daily and weekly basis, translating insights into actionable recommendations for internal stakeholders and agency partners.
• Ensure campaigns are properly measured through accurate tracking, tagging, attribution, and reporting frameworks.
• Maintain working knowledge of advertising platforms and campaign best practices, providing hands-on support for campaign setup, QA, trafficking, or troubleshooting when needed.
• Support paid media efforts across channels including Meta, Google/YouTube, paid social, search, programmatic display/video, and emerging platforms.

Audience Strategy & Analytics
• Partner closely with Business Intelligence and Lifecycle Marketing teams to develop audience segmentation strategies leveraging CRM, ticketing, behavioral, and first-party data.
• Analyze campaign performance data and customer journey trends to develop actionable insights and optimization recommendations.
• Support testing strategies across targeting, creative, messaging, bidding strategies, placements, and conversion paths.
• Build and maintain recurring campaign reports, dashboards, and performance recaps for internal stakeholders.
• Identify opportunities to improve acquisition efficiency, audience quality, retention performance, and fan lifetime value.

Cross Functional Collaboration
• Serve as an operational connection point between Marketing, Ticketing, Business Intelligence, and external agency partners.
• Collaborate with creative and content teams to ensure assets align with platform best practices and campaign objectives.
• Assist in campaign planning surrounding key organizational moments, ticket launches, and promotional initiatives.
• Support fan development and retention through audience targeting strategy, funnel optimization, and media recommendations.

Your Skills and Experience
• Strong technical understanding of paid media platforms, campaign setup, optimization workflows, and performance analytics.
• Experience directly managing campaigns within advertising platforms such as Meta Ads Manager, Google Ads, The Trade Desk, or similar platforms.
• Strong analytical mindset with ability to interpret campaign performance data and translate findings into actionable recommendations.
• Understanding of attribution models, conversion tracking, tagging, audience segmentation, and customer acquisition strategy.
• Experience collaborating with external media agencies while maintaining internal strategic and operational oversight.
• Ability to manage multiple campaigns simultaneously while maintaining strong attention to detail.
• Strong communication and collaboration skills across technical and non-technical stakeholders.
• Comfortable working in a fast-paced, live-event environment with evolving priorities and deadlines.
• Familiarity with CRM systems, Ticketmaster, Google Analytics, Tableau, or similar reporting platforms preferred.
• Advanced Microsoft Excel and reporting skills preferred.

Required Education
• Bachelor's degree in Marketing, Advertising, Business, Analytics, Communications, or closely related field preferred.
• 2–4 years of experience in paid media, performance marketing, media strategy, or campaign analytics within sports, entertainment, live events, ticketing, or agency environments.
• Hands-on experience executing and optimizing campaigns within digital advertising platforms required.
• Experience supporting revenue-driving campaigns with measurable acquisition and conversion KPIs preferred.
• Experience working with ticketing, subscription, membership, or live event businesses strongly preferred.

The Team & Experience

We believe great organizations are built by great people. That's why we foster an in-person collaborative, people-first work environment where team members feel supported, empowered, and connected. We value individuals who bring an ownership mindset, lead with initiative, and embrace an ''I'll do it'' mentality in support of the team and our fans.

From career growth opportunities to everyday experiences around the office, we work hard to create an environment where people genuinely enjoy coming to work.

Please note this job description is not crafted to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Questions? Reach out to the Talent Acquisition team at talentacquisition@suns.com