Marketing Manager, Community & Fan Development

This is a Full Time Job

Marketing Manager, Community & Fan Development

Mortgage Matchup Center

Phoenix, AZ

Job Summary:

We are seeking an experienced and motivated Marketing Manager, Community & Fan Development to join our team. This role will develop and drive all comprehensive marketing initiatives, plans, and programs for the Phoenix Suns across multicultural and community audiences; leverage data to identify, evaluate, and cultivate new audiences through tailored marketing strategies and programs; and serves as a strategic marketing partner to the Phoenix Suns/Phoenix Mercury Foundation (PSPMF). The ideal candidate combines cultural insight with marketing expertise - bringing creativity, empathy, and a rigorously data-driven approach to strategy, decision-making, and execution across every campaign and community activation.

What You Will Do:
• Own and drive the development and execution of multicultural marketing strategies and campaigns that align with and ladder up to the overarching marketing strategy defined by marketing leadership, authentically connecting with diverse audiences including Latinx, African American, AAPI, Native American, LGBTQ , and women's communities.
• Shape and execute marketing programs and campaigns for the Phoenix Suns/Phoenix Mercury Foundation that highlight the organization's social impact, community investment, and drive fundraising.
• Leverage audience data in collaboration with Business Intelligence and Marketing Leadership to pinpoint trends, uncover insights, and define key fan growth segments; convert findings into actionable marketing strategies that foster new paths to fandom.
• Act as a strategic thought partner to the broader Brand Marketing team to develop programs and experiences that engage emerging audiences and build long-term fan affinity.
• Oversee and execute end-to-end planning, production, and delivery of multicultural and community marketing campaigns and events across digital, in-venue, offsite events, and grassroots channels, ensuring authenticity and alignment with brand goals.
• Lead cross-functional collaboration with internal teams and external partners- including Partnerships, Creative, and community organizations - to build and develop sponsor programs, theme nights, and content that authentically reflect and engage diverse audiences.
• Cultivate and steward relationships with multicultural influencers, community leaders, and local partners to elevate the Suns' presence, strengthen fan connections, and enhance brand storytelling across all demographics.
• Asses and report on campaign performance, distilling insights that optimize future strategies and execution
• Manage budgets, timelines, and project deliverables across assigned programs.
• Other duties as assigned.

What We Need from Our Marketing Manager, Community & Fan Development:
• 4–6 years of experience in Marketing Manager, Community & Fan Development, ideally within a major brand, agency, or sports/entertainment organization.
• Demonstrated success developing and executing multicultural or community-focused marketing campaigns.
• Deep understanding of diverse audience segments, cultural marketing trends, and authentic community storytelling.
• Strong communication and project management skills, with the ability to balance multiple priorities in a fast-paced environment.
• Creative thinker with strong analytical instincts - comfortable using data to inform strategy and measure results.
• Bilingual (Spanish) strongly preferred.

Experience/ Education Requirements:
• Bachelor's degree in Marketing, Communications, or related field preferred.
• Proficiency in Microsoft Office and project management tools; experience with social media and influencer management platforms preferred.
• Experience collaborating cross-functionally and influencing stakeholders across departments.

What You Can Expect:

The work environment characteristics described here are representative of those that must be met by Marketing Manager, Community & Fan Development to optimally perform the essential functions of this role.
• Ability to transit throughout the arena for long periods of time.
• This position works mainly indoors, removed from extreme weather; exposure to weather is <5%
• S-Sedentary Work – Exerting up to 10 pounds of force occasionally.
• Must be able to carry on a conversation both on the phone and in-person.
• Ability to Read, Write & Speak in English

Please note this job description is not crafted to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

For questions about this career opportunity, please contact the People & Culture Recruiting team at recruiting@suns.com