Petrol Advertising, Inc.Burbank, CA
Full Time Job
NO CALLS PLEASE
DUE TO COVID-19, THIS IS A REMOTE OPPORTUNITY UNTIL OUR OFFICES REOPEN, SOME TIME IN 2021.
PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gaming-among many more-is seeking a full-time Media Planner. With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns for some major brands across genres.
We are looking for a new member of our in-house media team. In this position, you would be responsible for development and implementation for both national and local media campaigns.
Work closely with media team members (Director and Associate Director, Sr. Planners, Assistant Media Planner and Analyst)
Manages all aspects of digital and traditional media campaigns from setup to execution to post campaign.
Assist in comprehensive media strategy development to meet clients marketing objectives.
Assemble site consideration set and make recommendations on how to best allocate agency advertising budgets; utilizing media research tools, internal resources and industry/market knowledge.
Develop and issue RFP's to local media publishers; gather and analyze proposals to determine media selections, negotiate rates & positioning as required.
Develop final media plan recommendation and assist Account team in presenting the recommendation to the client.
Provide supporting research for recommended media strategies and plans.
Facilitate order processing and approval of media insertions.
Oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly and according to client expectations.
Assist with account reconciliation
Assist team in strategic post-campaign analysis and provide recommendations for future initiatives
Must have both traditional and digital planning experience
Must have agency experience
Bachelor's Degree or higher plus 2-3 years of media planning/buying experience
Advance computer knowledge (Excel, PowerPoint)
Fully knowledgeable with third party ad services including ComScore and Google Analytics
Strong writing, verbal, presentation and strategic and analytical thinking skills
Working knowledge of Video Game space and marketing
Buying knowledge for Video Game publisher a plus
Able to work independently and have excellent time management skills
Problem solver with the ability to develop creative solutions
Organized, and detail-oriented with strong attention to follow-through
Excellent communication skills
Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests
Organized and process-oriented approach
Working knowledge of Agency processes
Self-motivated/ dynamic Individual
Entrepreneurial and team oriented spirit
All final candidates must complete and pass background check, including Motor Vehicles Report.
While performing the duties of this job, you'll be frequently be sitting at and using a computer and phone. You might occasionally need to stand, walk, reach, and lift up to 10 pounds. We'll make reasonable accommodations for associates with disabilities to help them succeed in performing this job's essential functions.
Petrol Advertising, Inc. is an Equal Opportunity Employer. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, color, religion, sex, national origin, age, disability or genetics.
We are an advertising agency that deals in the gaming and tech industries.