Vice President of Brand Marketing

This is a Full Time Job

#WeAreParamount on a mission to unleash the power of content‘¦ you in?

Overview:
We’re hiring a Vice President of Brand Marketing at Paramount Home Entertainment!

The VP will own the development and execution of marketing strategies across Paramount’s portfolio, including new release films, TV series, and catalog content. This role drives consumer engagement, grows revenue, and strengthens brand equity across digital platforms. We work together across teams, with external partners, and senior leadership to plan and launch campaigns that expand reach and deliver results.

Ready to shape Paramount’s brand and launch impactful marketing campaigns? Apply today and join us!

Responsibilities:
• Develop and implement marketing strategies for new release films, TV series, and catalog titles, ensuring alignment with business objectives and revenue targets
• Track emerging trends, consumer insights, and competitive intelligence to guide campaign planning and product positioning
• Oversee multi-million-dollar marketing budgets and manage integrated campaigns across media, social, publicity, and retail to maintain consistent brand messaging
• Partner with Sales and Account Planning to optimize go-to-market strategies and work with regional teams to adapt global campaigns locally
• Monitor campaign performance and ROI, analyze data, and adjust strategies to improve results
• Lead and mentor the brand team, encouraging accountability, collaboration, and professional growth

Basic Qualifications
• Bachelor’s degree in Business, Marketing, Film, or related field, plus 10 years of brand marketing experience, ideally in entertainment, media, or digital retail
• Shown success developing and executing marketing campaigns for film and television content

Additional Qualifications
• Strong leadership, communication, and project management skills
• Strategic, data-driven thinker with analytical skills and a focus on consumer engagement
• Comfortable navigating fast-paced, dynamic environments
• Solid understanding of retail landscape and strategies
• Collaborative leader who motivates teams and builds strong cross-functional relationships

What We Offer:
• Attractive compensation and comprehensive benefits packages.
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount