Vice President of Advertising

This is a Full Time Job

#WeAreParamount on a mission to unleash the power of content… you in?
We've got the brands, we've got the stars, we've got the power to achieve our mission to entertain the planet – now all we're missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

The Vice President, Advertising is a senior executive leader responsible for driving revenue growth, client innovation, and strategic sales development across Paramount's multi-platform ecosystem. This role leads a high-performing sales team, serves as a senior partner to top-tier clients, and fosters cross-functional collaboration across ad products, research, and marketing. The ideal candidate is a visionary leader with deep industry expertise, a passion for media, and a track record of delivering results.

Key Responsibilities

• Lead national sales efforts across broadcast, cable, streaming, commerce, and social platforms, with a deep expertise in programmatic and CTV advertising with a consultative, solutions-driven sales approach as well as a focus on integrated marketing, audience targeting, and advanced advertising solutions.
• Programmatic is a fast-moving space and is a crucial component of Paramount's Streaming offering. It's imperative to stay ahead of industry trends by actively engaging in events, training, and trade publications.
• The VP of Advertising must be able to confidently lead a team and lead conversations about the programmatic landscape (SSP/DSP Marketplaces) and direct 1:1 advertiser/agency strategies.
• Act as a senior point of contact for top-tier clients and agencies, building long-term partnerships focused on measurable business outcomes, shape account strategy and lead deal-making for major tentpole events, cultural moments, and Paramount IP.
• Collaborate with insights, marketing, and programming teams to craft compelling sales narratives and go-to-market strategies.
• Drive innovation in ad formats, branded content, and emerging revenue streams (e.g., shoppable, TV, data-driven linear)
• Forecast and manage revenue pipelines, ensuring alignment with financial targets and business priorities.
• Monitor market trends and competitive landscape to identify new opportunities and inform strategic direction.
• Oversee the development and growth of the sales team, fostering a culture of accountability, curiosity, and collaboration.
• Represent Paramount Advertising externally at industry events, Upfronts, and leadership forums
• Ensure compliance with advertising standards, legal requirements, and internal policies
• Partner with SVP and executive leadership to execute go-to-market strategies and support enterprise-wide initiatives.

Basic Qualifications
• 12 years of experience in media sales or marketing, with a strong track record of leading teams and exceeding revenue goals.
• Proven ability to lead and scale high-performing sales teams, with a focus on coaching and talent development

Additional Qualifications
• Executive presence with excellent communication, negotiation, and client relationship skills
• Strong financial acumen, including experience with forecasting, budgeting, and revenue planning
• Deep understanding of the advertising landscape across linear and streaming platforms including programmatic streaming sales experience, with direct experience in programmatic roles at publishers, ad tech firms, or platform companies.
• Proven success working with national brand advertisers and top media agencies
• Expertise in integrated, cross-platform selling and consultative sales approaches
• High emotional intelligence and ability to lead through influence and inspiration
• Comfort with data and analytics, including using performance metrics to inform strategy
• Experience with CRM and sales enablement tools (e.g., Salesforce)
• Passion for culture, entertainment, and the evolving media landscape

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