Social Strategy Lead, Originals
Paramount
Burbank, CAThis was removed by the employer on 8/2/2022 8:11:00 AM PST
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Full Time Job
Paramount , a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
Overview:
Our social and native video teams are responsible for developing and producing compelling storiesâ€''as told through video, editorial, and social platforms. We promote programming from Paramount which includes movies, live sports, breaking news with a mountain of entertainment from the Paramount brands such as CBS, Nickelodeon, MTV, Comedy Central, BET, and Smithsonian! Our team optimizes the best of Paramount content to drive audience, engagement, retention and revenue. We use data analytics, analyzing the competitive landscape while recognizing opportunities for innovation that is continually evolving!
Our team at Paramount is looking for a Social Strategy Lead to oversee the social strategy for a selection of our Original Series. This role is pivotal in leading day-to-day planning, creative ideation, and working in close partnership with our strong portfolio of Paramount brands.
The ideal candidate has prior experience supervising direct reports, forging partnerships with colleagues across divisions, and is passionate about social media and the entertainment landscape.
Responsibilities
include and are not limited to:
• Craft the social media strategy and promotional plan for Paramount Originals (on Facebook, Twitter, Instagram, TikTok, and more).
• Collaborate with Paramount teams across video, design, marketing, and Public Relations to develop innovative social creative and ensure best practices are employed across all assets
• Partner with brand social teams across Paramount and represent the Paramount social team in weekly meetings and planning sessions
• Supervise social media producers and coordinators and help develop training & performance plans
• Study competitor strategies, industry trends, and new product features to ensure Paramount stays ahead of the curve
• Track & analyze the performance and results of campaigns and initiatives, build social recap reports, and present key takeaways to executives and partners
• Additional duties and responsibilities, as assigned
Basic Qualifications:
• 5 years experience producing custom social content and managing brand social accounts, preferably in entertainment.
Additional Qualifications:
• Experience directly supervising social media professionals
• Experience developing and crafting visuals and videos optimized for sharing.
• Deep understanding of publishing on various social platforms and nuances of the end-user experience on each.
• Meticulous and a stickler for grammar.
• Able see the broader picture of social as it relates to the streaming landscape.
• Hardworking and knowledgeable about television and pop culture.
• Great interpersonal skills and ability to speak to all levels of management.
• Ability to mine social and site data to develop content quickly against social trends.
• Able to provide samples of prior work.
• Willing to work evenings and/or weekends if necessary
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