Senior Social Media Manager

This is a Full Time Job

The Sr. Manager, Social Media is the strategic lead for assigned titles on the Paramount Social team. This person owns the end-to-end social strategy for their title portfolio - translating marketing priorities into fan-forward social campaigns with a defined strategic and creative POV. This role is pivotal in leading the day-to-day planning and execution of social media campaigns, creative ideation and production, and working closely with Marketing, Creative, Publicity and other internal and external stakeholders. The ideal candidate has prior experience working in digital marketing and/or social media, creating partnerships with colleagues across divisions, and is enthusiastic about entertainment.

This position reports to the Director, Social Media on the P team.

This is an onsite position at our New York office.

Responsibilities Include but not limited to:
• Craft data-driven social strategies for campaigns through platform-native creative and ongoing fan engagement
• Build and maintain social content calendars per title in AirTable, covering both launch campaigns and always-on publishing across TikTok, Instagram, Facebook, X, and YouTube
• Develop tone of voice across multiple properties and platforms and ensure that all content and copy adheres to the established brand
• Anticipate cultural trends and identify how assigned IP can authentically participate to drive earned media and deepen fan relationships
• Consistently refine and optimize content and formats based on social insights and evolving best practices
• Ideate talent-based and footage-based content that ladders up to overall campaign creative, and work alongside producers and editors through production and post-production process
• Interface with talent and Executive Producers as needed to present creative ideas, shoot concepts, and social strategy
• Collaborate closely with Paramount teams across Marketing, Creative, Publicity etc.
• Bring a creative mind to frequent brainstorming sessions to pitch new social content ideas that you will lead from ideation to execution
• Oversee the paid social creative delivery and approvals process, ensuring all content is on-brand, platform-optimized, and delivered on time
• Lead and mentor Coordinators on day-to-day publishing, execution, and creative development

Basic Qualifications
• 7 years of experience in social media, digital marketing, television, and/or entertainment

Additional Qualifications
• Demonstrated track record of developing and executing innovative social/digital marketing campaigns
• Insight with tactics used to build fan communities
• Proficiency in social content development, execution and best practices across TikTok, Instagram, Facebook, YouTube, and X
• Deep knowledge of existing and emerging social platforms
• Robust project management skills with the ability to manage multiple titles and timelines simultaneously
• Exemplary written and verbal communication and presentation skills
• Knowledge of scripted television production and the content marketing lifecycle
• A cooperative, team-focused approach with solid cross-functional collaboration instincts
• Experience with AirTable or comparable asset management tools
• Comfortable with MS Office suite, Google suite and Slack
• Bachelor’s degree or equivalent experience