Senior Research Analyst

This is a Full Time Job

Overview and Responsibilities:

We are seeking a Senior Research Analyst to join CBS’s National TV Research team! In this role, you’ll be a key member of the CBS TV Network research group, helping to craft a compelling story about how audiences engage with CBS content across platforms and dayparts. You’ll partner closely with research leaders to deliver timely, pertinent, and insightful analysis that informs decision-making across CBS and Paramount Global.

Responsibilities include but are not limited to:

• Track and analyze audience viewership across linear, digital, and social platforms, delivering timely daily and weekly performance insights that highlight key trends
• Summarize data into clear, compelling visual stories through dashboards and presentations that drive understanding and action among key partners
• Collaborate with researchers and analysts across CBS, integrating insights from multiple data sources and methodologies to deliver a comprehensive view of content performance
• Validate accuracy of data with an ability to identify and address data quality issues
• Contribute to the development, refinement, and automation of reporting tools, helping build scalable dashboards and workflows that improve efficiency and insight
• Assist with ad-hoc research requests and projects across all partners including marketing, sales, programming, and scheduling
• Deliver ongoing multiplatform performance insights that deepen CBS and Paramount Global’s understanding of content performance, audience preferences, and competitive positioning across all CBS distribution points

Basic Qualifications
• Bachelor’s degree required; advanced degree a plus
• 4 years experience in analytics, ideally within television or digital media
• Advanced proficiency in Microsoft Excel and extensive knowledge of Microsoft Office applications (Word, PowerPoint, and Outlook)
• Experience with audience and content measurement tools, such as Nielsen systems (NPower, NNTV, NLTV), VideoAmp, iSpot, and comScore TV data

Additional Qualifications
• Familiarity of data visualization platforms like Tableau; experience in big-data environments (such as Snowflake) is a plus
• Excellent communication and presentation design skills, with the ability to translate data-driven trends into clear, well-rounded, and forward-looking insights
• Strong organizational abilities, able to manage various projects independently while collaborating effectively across teams and maintaining a high level of attention to detail
• Displays a genuine passion and knowledge of the evolving media landscape; is a consumer of shows across linear, streaming, or social platforms

ADDITIONAL INFORMATION