Senior Manager, Global Marketing Analytics

This is a Full Time Job

Overview:

Reporting to the Executive Director of Global Marketing & Social Analytics, the Senior Manager plays a critical role in discovering and delivering insights that drive strategic, data-informed decision-making within the Global Theatrical Marketing & Distribution department. Functioning as an analytics title lead for multiple theatrical film releases throughout a given calendar year, this position is tasked with leading advanced analysis, experimentation, and insight development that shapes marketing campaign strategies, creative execution, and media planning.

Key Responsibilities:

• Lead the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business stakeholders
• Drive complex, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaign tactics
• Oversee the design, execution, and analysis of marketing and media experimentation initiatives across domestic and international markets in collaboration with key partners from across the marketing department
• Leverage analytics tools to lead in-depth multi-platform performance deep dives and extract strategic learnings from digital creative testing across platforms
• Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy
• Collaborate closely with creative advertising, digital marketing, and media teams to provide rotation recommendations for digital and TV media, based on campaign performance data
• Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy
• Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions
• Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to shape tactical decisions and long-term planning within the broader theatrical landscape
• Serve as a thought partner to internal stakeholders, helping to elevate data literacy and foster a culture of insight-led decision-making across the organization

Basic Qualifications
• 6 years of experience in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking)

• Proven ability to lead, design, and execute analytics and insights projects across global markets

• Strong background in marketing testing frameworks, campaign effectiveness analysis, and performance optimization

• Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to stakeholders

• Excellent communication skills, with the ability to synthesize complex information for non-technical audiences

• Ability to work independently, manage multiple priorities, and drive impact in a fast-paced, matrixed environment

• Deep knowledge of the theatrical, TV, streaming, and social media landscape

• Passion for storytelling through data, and a desire to influence how entertainment reaches and resonates with global audiences

Preferred Qualifications
• Bachelor's degree in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field

• Relevant coursework, certification(s), and/or demonstrated analytical expertise

• Experience within a major film studio, streaming platform, or marketing agency

• Experience leading market research or consumer insights initiatives, particularly within the theatrical space

• Deep knowledge of MarTech/AdTech platforms and experience interpreting brand lift and campaign effectiveness studies

• Hands-on experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)

• Advanced expertise with data visualization tools (e.g. Tableau, Looker, Google Data Studio, PowerBI)

• Strong project management skills and experience overseeing vendor relationships and insight delivery timelines