Senior Manager, Display and Paid Social

Full Time Job
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount , Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

Come join our team!

Overview:

The Streaming Marketing team is looking for a Senior Manager, Display and Paid Social to work across our portfolio of international streaming brands with a focus on PlutoTV (AVOD) and Paramount (SVOD). The ideal candidate will be proficient in Digital and Traditional media and their underlying metrics. The role will be dedicated to working with teams across the globe to plan, validate, implement, and measure marketing campaigns and their impact to the business.

Responsibilities:

• Develop go-to-market plans and marketing tactics for Paramount and PlutoTV as we launch the platforms in new territories and premier content in key markets
• Work with the key VCNI central marketing teams and local partners to improve campaigns and ensure excellent end to end customer experience
• Maintain relationships with major media publishers and partners (i.e. Facebook, Twitter, Google)
• Lead day-to-day management of Display and Paid Social campaigns across international markets including planning, strategy, optimization, and reporting
• Lead ideation of test and learn frameworks for marketing channels
• Drive development of creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies for content campaigns
• Forecast ongoing performance based on history, market behavior and future opportunities
• Activate high impact digital marketing campaigns with the focus on generating awareness of the brand while driving subscription and engagement
• Identify and develop incremental marketing tactics and opportunities by marketing channel to drive additional viewership and acquisition

Basic qualifications:
• 4 years' experience in display and paid social with background in planning, developing, deploying, and analyzing campaigns.
• Strong understanding of standard reporting suites, (Adobe or Google Analytics and Excel).
• Excellent understanding of Social & Display including Facebook, Twitter, GDN, TikTok, Snap, DV360 and other DSP’s as it relates to the optimization of media spend and conversion.
• Experience planning and leading media campaigns and communicating progress and results.
• Understanding of media processes and standard methodologies and how they relate to lifetime consumer metrics.
• Ability to derive significant insights from campaigns and clearly articulate findings.
• Experience using data and metrics to monitor and measure performance, measure efficiency and plan ongoing improvements to campaigns.
• Excellent communication and collaboration skills and ability to present high-quality documents to leadership.
• Capacity to coordinate with International, and other internal teams.
• Ability and flexibility to adapt to changes in schedules and delivery.
• Excellent proficiency in verbal and written communication in English, another language is a plus.

Additional qualifications:
• Passion for entertainment content.
• Knowledge of streaming industry preferred, including a knowledge of current trends.
• Ability to work in a fast-paced and constantly changing environment.