Search Marketing Coordinator
Paramount
Burbank, CAThis was removed by the employer on 8/19/2022 12:01:00 PM PST
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Full Time Job
Paramount , a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
We are the Audience Acquisition team, part of the Paramount Streaming Group, Marketing Acquisition and Campaign Services team (MACS). We serve as an internal data-driven media planning, activation, and strategy team available to all groups within the company! We work closely with the digital teams at Paramount Global Digital providing high level, focused strategy and support for initiatives across the company portfolio, including but not limited to Paramount Streaming Services (CBS All Access / Paramount , Showtime, BET , Noggin), Brand Tune In Initiatives, Marketing Strategy & Corporate Communications, and Distribution & Business Development. MACS also acts as a centralized hub for all matters relating to data and technology within the digital media ecosystem.
As a Search Marketing Coordinator, you will help complete growth and acquisition search campaigns that focus on acquisition metrics such as: conversion rates, cost per acquisition (CPA) and return on ad spend (ROAS). Secondarily, you will help accomplish branding, awareness, and engagement campaigns that focus on driving content sampling, video views, viewership, and other awareness, consideration, and action metrics. In this role, you will work closely with the Senior Marketing Manager, Marketing Manager, and the Consumer Marketing team to implement Paid Search campaigns on Google Ads (Search, UAC, Discovery, and YouTube), Microsoft Ads, and Apple Search Ads. This will be a fun and fast paced role so we are looking for an enthusiastic and detail oriented team-player to join our entrepreneurial team!
Responsibilities:
• Help create and manage large-scale paid search (PPC) and Youtube campaigns in Google Ads, Microsoft Ads, and Apple Search across a diverse range of initiatives so that they meet the target KPIs
• Generate keyword lists, ad copy, and any other campaign assets
• Research keywords for inclusion and exclusion
• Stay on top of new platform updates and features
• Contributes to ideas and solutions to meet business objectives
• Attend team meetings and department calls
• Monitor activities of competitors and provide industry trends and findings
• Complete special projects as needed
• Collaborate with multiple departments to support campaign processes and updates
Qualifications:
• Bachelor's Degree Required
• 1 years of professional experience and/or internship experience
• Experience and knowledge of digital marketing and advertising, including but not limited to: social media, SEO, blogging, email, display, search marketing, ad ops
• Familiarity with paid search platforms such as: Google Ads and Microsoft Ads (Bing)
• High degree of proficiency with Microsoft Word, Excel & PowerPoint, Google drive, Google documents
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and collaborators
• SEM experience in an agency, startup, or client-side environment is a huge plus
Additional Qualifications:
• Enthusiastic, passionate and strong work ethic
• Proactive and self-motivated with strong attention to detail
• Strong verbal and communication skills
• Flexibility and ability to handle numerous projects at one time
• Organized and comfortable using team collaborative software like Basecamp or Asana, preferred