Marketing Coordinator, Campaign Planning & Operations
Paramount
New York, NYThis was removed by the employer on 6/17/2022 1:08:00 PM PST
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Full Time Job
Paramount Global (NASDAQ: PARA, PARAA)
We are the Audience Acquisition team, part of the Paramount Streaming Group, Marketing Acquisition and Campaign Services team (MACS). We work closely with the digital teams at Paramount to promote and amplify the very best content and products of what is produced every day! This team serves as an internal data-driven media planning, activation, and strategy team available to all groups within the company. In this role, the coordinator will work closely with the teams at Paramount Digital, providing strategy and support for initiatives across the company portfolio, including but not limited to Paramount Streaming Services (PlutoTV, Paramount , Showtime, BET , Noggin), Brand Tune In Initiatives, Marketing Strategy & Corporate Communications, and Distribution & Business Development. MACS also acts as a centralized hub for all matters relating to data and technology within the digital media ecosystem.
As a Marketing Coordinator working within the campaign planning and operations team, you will work alongside the rest of the MACS team to support the planning of paid media campaigns across digital channels!
Responsibilities:
• Work with cross-functional teams to drive business growth for our streaming brands, working on across the digital ecosystem (paid social, youtube, search, programmatic media, etc)
• Partner with marketing teams and media buying teams to deliver all respective assets needed for campaign execution
• Work with Campaign Manager to ensure creative deadlines and deliveries are upheld
• Provide resolution to creative issues and monitor effective implementation and prepare reports
• Stay up to date with common digital media advertising products and offerings (ie. TikTok, Snap, Facebook, Instagram, Google, etc)
• Regularly update campaign placement specs/details ensure these docs are accurate
• Stay on top of campaign deadlines, working with media buyers to ensure campaign information is delivered on time including applying naming convention practices
• Assist in full campaign planning cycle (planning, strategy, optimization, reporting)
• Contribute ideas and solutions to meet business objectives
• Monitor activities of competitors and provide industry trends and findings
• Complete special projects as needed
Basic Qualifications:
• 1 years ofexperience in marketing, media planning/buying/strategy, advertising or related field
• Detail oriented and ability to mult-task at the same time
• Proficiency with excel or google sheets and basic formulas
• Self-motivated and able to work with regular check-ins and supervision from department leaders or teammates to communicate back progress and updates.
Additional Qualifications:
• Bachelor's degree in Marketing/Advertising/Business or related field preferred
• Familiarity with self-serve ad buying platforms: Facebook, Twitter, TikTok, Snap, Reddit, Google AdWords, DV360
• Familiarity with media math
• Understanding of campaign tagging and pixels (ie: CM360)
• Excels in a dynamic, data-driven, metrics-oriented environment
• Strong interest in performance media and entertainment space