Manager, Performance Marketing - Paramount
Paramount
London, UKThis was removed by the employer on 2/15/2022 9:11:00 AM PST
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Full Time Job
Paramount is coming to the UK… and we couldn't be more excited!
We are a global content powerhouse and our house of brands including Showtime, Paramount Pictures, CBS, Comedy Central, MTV and Nickleodeon have shaped current events and pop culture for decades. Our content arsenal includes some of the largest and most valuable collections of entertainment in the world. Ever heard of Top Gun, Mission Impossible, Transformers, Dexter, Billions, Your Honour, The Good Fight, iCarly, Rugrats, Smurfs, Star Trek? Thought so…
All our best premium and well-known content in one service, with great local content too? It's going to be epic!
We've got a mountain of entertainment and now we need your talent to bring it all to life. You could be in right at the start of Paramount here in the UK and be part of our aspiration to being a leader in streaming. Not only that, you'll be helping to bring premium entertainment and content to millions.
Ready to play your part?
Join our ViacomCBS International Streaming team! ViacomCBS delivers premium content to audiences across digital/streaming and traditional platforms worldwide. Through television, streaming and digital content, studio production, publishing, live events, merchandise and more, we connect with billions of people.
Is this the role for you?
This pivotal role oversees the growth strategy and execution for connected TV marketing channels, with the objective of delivering key subscriber, revenue and overall acquisition efficiency targets for our streaming business. Reporting in to the Senior Director, Growth Marketing for the UK, this is a great opportunity for anyone who thrives at the intersection of Marketing, Growth & Data.
What will you be doing?
The Manager, Performance Marketing (CTV) will be responsible for creating and executing acquisition strategies that attract new and retain existing viewers to ViacomCBS consumer subscription products in the UK.
• Produce strategy to grow user base utilizing Connected TV platforms (Amazon, Roku, PlayStation etc.)
• Delivering the Growth goals around Subscribers, CAC, LTV, funnel efficiency, Churn and ARPU.
• Plan, launch and scale new acquisition channels underpinned by robust measurement and attribution framework.
• Continuously optimise channel performance through test and learn strategies across targeting, audience, creative and user experience.
• Analyse KPIs and continuously optimize through AB testing to enhance acquisition and campaign efficiencies across partners, and platforms.
• Partner with International to develop the growth stack and analytics tools.
• Own and present to leadership key performance metrics around customer acquisition, cost per new customer, etc.
What are we looking for?
Minimum 2 years' in-house or agency experience in direct-to-consumer growth marketing, with proven success achieving goals.
• Hands on experience building and optimizing performance campaigns
• Excellent data analysis skills, analytical and curious/entrepreneurial mindset.
• Excellent relationship management skills with internal and third party suppliers
• Flexibility to adapt to changes in schedules and delivery. Understanding of overall cross-platform attribution.
• Product expertise leading partnering in execution of test plans, automation efforts, and improving channel/communication impact.
• Good presentation skills.
• Excellent interpersonal skills, a resilient spirit with experience navigating cross-functional organizations
• Knowledge in TV Content
• Broad digital marketing knowledge
• Consumer of and genuine interest in entertainment content
• Entertainment market experience.
• Capability to work in a fast-paced and constantly changing environment.
• BS/BA in related field preferred.
• Master's degree in a related field (is a bonus).
Everything else!
We offer an inclusive environment where you can really be yourself and find your niche. You'll get to work alongside streaming platforms you can be proud of, with content that touches millions of lives. Plus, you can learn about the things we're doing to make the industry more sustainable, and enjoy lots of perks:
• A monthly streaming fund
• All the health and financial benefits you'd expect, and some you wouldn't
• Flexibility to own the way you work
• Mental health activities and support
• All manner of BBQs, socials and events
Find out more about Paramount from leaders
What are you waiting for? Put in your application!
Our Values:
Our values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.
• Optimism & Determination : We share a positive belief that we can navigate and thrive in the landscape ahead
• Inclusivity & Collaboration :We Embrace new and diverse voices, act with care and work together to capture opportunities and manager through challenges
• Agility & Adaptability : We think entrepreneurially, are resilient in change and move quickly to anticipate and create what's next