
Manager, Global Streaming Research & Insights
Paramount
New York, NYThis was removed by the employer on 4/24/2023 12:34:00 PM PST
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This is a Full Time Job
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount , Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
Overview:
Paramount Global Streaming Research & Insights is responsible for developing a deep understanding of Paramount streaming audiences around the world, then disseminating those findings within the company. Through multi-country research and insights initiatives, we support the Paramount International streaming teams. We collaborate with consumer insights teams in the US and abroad to champion regional findings and coordinate global results, supplying to Paramount’s vast audience expertise.
The Paramount Global Streaming Insights Team is seeking a hard-working Manager, Global Streaming Research & Insights to lead international consumer insights projects on behalf of Paramount’s streaming brands, Paramount and Pluto TV. Manager will work on Marketing-specific insights projects including, but not limited to, campaign and creative testing. Additionally, the manager will help support the team’s responsibility for providing consumer-driven insights on the rapidly changing, complex media and entertainment landscape and will work on projects covering a wide range of streaming as well as general audience insight. The position requires excellent analytical skills and outstanding attention to detail as well as the ability to see patterns and connect insights among consumers. They must have experience managing primary consumer insights projects and experience internationally is preferred. A passion for media is a must. The role will be based in New York. Join the team!
Responsibilities:
• Working closely with Vice President and the wider team to craft, field, coordinate, analyze and disseminate qualitative and quantitative research projects including surveys, focus groups, campaign and creative testing, online research, ethnographies, and trend analyses. Subjects will primarily focus on streaming.
• Conduct delegated primary and secondary research projects in-house or through external vendors; engage, direct and supervise vendors where relevant; infuse Paramount perspective into projects; ensure outcomes are insightful and deliver on business needs; shape output to ‘bring the audience to life’ and champion the wide communication of results throughout the organization.
• Build insights presentations using both primary and secondary data sources (e.g. GlobalWebIndex, eMarketer, or other third-party research vendors) that tell compelling, strategic stories about consumer behavior.
• Work closely with wider research and insights teams to leverage developments, systems and processes where possible as well as roll out information/projects.
• Complete some delegated RFP processes and administrative tasks for primary research projects including Purchase Orders, Finance and Legal processes.
• As part of the insights team, give to the maintenance and expansion of insights tools and systems for usage of the wider business.
Basic Qualifications:
• Bachelor’s degree
• 4 years of experience in consumer insights, preferably in the media space
Additional Qualifications:
• Working knowledge of primary research approaches, international creative testing research experience a plus
• Experience working in an international environment
• Handle multiple projects a