Manager, Brand Social

This is a Full Time Job

Overview:

Paramount Streaming (formerly CBS Interactive) is a division of Paramount that encompasses both free, paid, and premium streaming services including Pluto TV, Paramount , CBS Sports Digital, and CBS News Digital.

Our social and native video teams are responsible for developing and producing compelling stories€''as told through video, editorial, and social platforms. We promote programming from Paramount which includes movies, live sports, breaking news with a mountain of entertainment from the Paramount brands such as CBS, Nickelodeon, MTV, Comedy Central, BET, and Smithsonian! Our team optimizes the best of Paramount content to drive audience, engagement, retention and revenue. We use data analytics, analyzing the competitive landscape while recognizing opportunities for innovation that is continually evolving!

Our team at Paramount is looking for a Social Media Manager to help craft the social strategy for the Paramount brand channels within programming verticals that include Library, News, Movies, and Specials. This role is pivotal in leading day-to-day planning, creative ideation, and working in close partnership with our strong portfolio of Paramount brands.

Responsibilities:

• Craft and refine the social media strategy and voice for Paramount on Facebook, Twitter, Instagram, TikTok, and more.
• Collaborate with Paramount teams across video, design, marketing, and PR to develop innovative social creative and enforce standard methodologies.
• Partner with brand social teams across Paramount and represent the Paramount social team in weekly meetings and planning sessions.
• Develop the social content, programming strategies, and stunts.
• Supervise social media producers and coordinators and help develop training & performance plans.
• Lead community management across social channels and brainstorm ways to encourage social conversation.
• Study competitor strategies, industry trends, and new product features.
• Track & analyze the performance and results of campaigns and initiatives, build social recap reports, and present key takeaways to executives and partners.

Basic Qualifications:

• 5 years experience producing custom social content and managing brand social accounts, preferably in entertainment.

Additional Qualifications:

• Experience developing and crafting visuals and videos optimized for sharing.
• Deep understanding of publishing on various social platforms and nuances of the end-user experience on each.
• Meticulous and a stickler for grammar.
• The ability to see the broader picture of social as it relates to the streaming landscape.
• Hardworking and knowledgeable about television and pop culture.
• Great interpersonal skills and ability to speak to all levels of management.
• Ability to mine and use social and site data to develop content quickly against social trends.
• The ability to provide samples of prior work.
• Willing to work evenings and/or weekends if necessary.

#LI-DB1

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.