Manager, Audience Acquisition

This is a Full Time Job

Job Overview:

We are the Audience Acquisition team, part of the Paramount Marketing Acquisition and Campaign Services team (MACS) team! We serve as an internal data-driven media planning, activation, and strategy team available to all groups within the company. We work closely with the digital teams at Paramount Digital providing high level, focused strategy and support for initiatives across the company portfolio, including but not limited to Paramount Streaming Services (Paramount , PlutoTV, Showtime, BET , Noggin), Brand Tune In Initiatives, Marketing Strategy & Corporate Communications, and Distribution & Business Development. MACS also acts as a centralized hub for all matters relating to data and technology within the digital media ecosystem!

Role Details:

As an Audience Acquisition Manager, Campaign Analytics & reporting you will focus on supporting the MACS team with campaign analytics and research for paid media campaigns. This individual will be tasked with analyzing campaign performance and results to put together insights and wrap-up reports intra-campaign and post-campaign. This individual will work closely with the paid media channel leads to help keep track of results to benchmarks and then put together reports and materials that communicate any trends, insights and findings. The reports may be distributed via email or presented in meetings. This individual is passionate about data and metrics, is a hard worker at Pivot tables, and knows how to tell a story based on the data. This will be a fun and fast paced role, so we are looking for an enthusiastic, organized and detail oriented team-player to join our entrepreneurial team.

Key Responsibilities:

Able to analyze data, put together a story of results, and present findings to both internal MACS team and other departments

Present data findings in front of peers and to leadership

Help maintain data cleanliness by Q/A’ing raw campaign data, occasionally helping to correct any data errors

Handle ad-hoc requests for activation teams to understand and contextualize campaign data results

Provide forward looking recommendations for audience targeting, partner mix, and budget to Activation team and Campaign Planning team

Attend weekly meetings to understand when new campaigns are launching and any trends that may impact results. Understand market trends or other factors that may impact results

Process-oriented, but adaptable to changes due to ever-changing digital landscape

Curious, and always wants to be learning new things and pushing to make things more efficient and productive

Basic Qualifications

• Bachelor’s Degree
• 4 years of direct experience at a brand, agency, or related vendor in digital media field or role
• Strong understanding and knowledge of digital paid media attribution, metrics (e.g. CPM, CPA, etc), and benchmarks (e.g. avg view rate for videos, etc)
• Experience with ad servers (e.g. CM360, etc) and other paid ad tracking platforms (e.g. Google Ads, SA360, Microsoft Ad Center, etc)
• Strong at putting together visual presentations using Google Presentations, PowerPoint or Keynote
• Strong data analysis skills using Excel, Tableau, Data-studio; immediate to advanced experience building dashboards and other visualizations; extracting data from various data sources to build dashboards and visualizations
• Enthusiastic, passionate and strong work ethic.
• Proactive and self-motivated.
• Strong verbal and communication skills.
• Flexibility and ability to handle multiple tasks at once.

Additional Qualifications

• Experience with project management software or platforms such as Asana, Trello, JIRA, Basecamp or equivalent
• Experience within the digital media industry in marketing, advertising, or advertising technology & analytics, with Entertainment Streaming space a huge plus
• Direct digital media buying and activating also a plus
• Experience with web analytics (e.g. Adobe, Google Analytics, etc) and Kochava/Appsflyer

#LI-MG1

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.