
Global Streaming & Insights Research Manager
Paramount
New York, NYThis was removed by the employer on 10/23/2023 2:33:00 PM PST
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This is a Full Time Job
The Streaming Research and Insights team is responsible for developing a deep understanding of Paramount streaming audiences around the world, then disseminating those findings within the company. We support Paramount and PlutoTV through various research/insights initiatives. Additionally, we collaborate with consumer insights teams in the US and abroad to champion regional findings chipping in to Paramount's vast audience expertise.
The Global Streaming & Insights Research Manager is responsible for streaming insights that help meet business objectives on behalf of Paramount's streaming brands. This role's primary responsibility is to lead insights projects that support the streaming strategy and market/competitive landscape understanding. Other projects may explore marketing, content and product initiatives. Additionally, this role will work to identify and track critical brand/market US streaming metrics.
In addition to extensive analytical and interpersonal skills, this role requires someone who knows how to interpret data and consumer research, who has experience leading primary consumer insights projects and an understanding of the streaming landscape. They must demonstrate the ability to see patterns, connect insights among consumers and to take a leadership role in project management. A candidate with a passion for media and streaming is a must.
Responsibilities
include, but are not limited to:
• Lead streaming insights research projects on various topics through primary/custom research that helps find opportunities for the business (in particular supporting the Streaming Strategy teams' and Streaming Senior Management teams' insights needs).
• Primary streaming insights projects include: exploring and visualizing the US streaming landscape, sizing various opportunities for Paramount and PlutoTV, understanding the key selling points for these streaming services, and providing insights into how these services can be improved and grow usage/subscriptions.
• Work with internal partners under the guidance of Vice President to identify key streaming needs and ensure the insights are continually addressing streaming needs. Manager should be comfortable communicating findings to leadership teams and partners.
• Support the Vice President with the ongoing project management, analysis and communication of the U.S. Streaming Tracker, monitoring awareness, brand performance and perceptions of Paramount and competitor streaming brands. Champion the use of insights and data from the project across the streaming business and collaborate with the wider streaming insights team to extract maximum value from the findings.
• Act as project manager for additional primary projects and initiatives whenever called upon. Additional areas of exploration may include various areas such as multi-platform and technology developments and usage as well as general audience insights.
• For all projects, ensure outcomes are insightful and deliver on business needs; infuse Paramount perspective into projects; shape outputs to ‘bring the audience to life' and champion communication of results throughout the organization.
• Use specific syndicated insight data sources and tools and evangelize their use across the organization; leverage data for use by the wider company.
• As part of the insights team, chip in to establishing standard methodology processes and approaches, as well as the maintenance and expansion of insights tools and systems for usage of the wider business.
Skills:
• Ability to lead and handle changing priorities in a complex, fast-paced business environment.
• Positive, strong interpersonal skills and ability to form professional and working relationships.
• Experience communicating project findings to internal partners.
• Experience in leading research projects that have a strong quality of insights being delivered.
• Accuracy and attention to detail is important.
• Strategic problem solv