Director of Retention Marketing

This is a Full Time Job

Responsibilities:
• Oversee the programming commitment team that encompasses developing and executing end to end subscriber journeys for key subscriber segments and across all marketing channels.
• Partner with content programming, brand and partnership marketing leads to build segmentation strategies and define goals & priorities to drive higher content commitment.
• Identify new scalable audience segment opportunities that drive deeper commitment, content diversification and habitual usage.
• Measure and report on results of marketing efforts assessing results against specific metrics and size opportunities for scale.
• Partner with the Product team to align on roadmaps and unlock new use cases facilitating video discovery and continued commitment, including episode/series completion.
• Partner with the CRM team to evaluate and integrate new technologies, platforms, and channels to reach and engage our audiences.

Basic Qualifications
• 5 years of retention marketing experience in lifecycle programs, segmentation and automation strategy.

Additional Qualifications
• Direct-to-consumer subscription and/or streaming product experience a plus.
• Highly analytically and data-driven with the ability to surface meaningful insights from large data sets.
• Consistent record of building, leading and developing hard-working teams.
• Agile and fluid marketer with test and learn mentality to rapidly iterate on findings.
• Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management systems.