Director of Retail Marketing, North America

This is a Full Time Job

WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Director, North America Retail Marketing

Overview:

The Director is the primary architect of Paramount’s retail marketing activations across North America. You are in charge of the overarching strategy, multi-million-dollar budgets, and high-stakes "sell-in" of marketing programs for all third-party retail accounts (including Walmart, Target, and Amazon). You will bridge the gap between national brand activations and point-of-purchase, leveraging iconic characters and stories to differentiate our brands in a rapidly evolving, omni-channel retail environment.

Responsibilities:
• National Franchise Orchestration:
• Direct the overarching strategy for "Paramount Takeovers" across the U.S. retail landscape
• Ensure global beats for major franchises are localized and executed with consistency across all account-specific teams
• Strategic Account & Sales Synergy:
• Partner with the Retail Sales organization to develop future-focused Joint Business Planning (JBP)
• Lead executive-level presentations to retail buyers to secure exclusive cross-category statements and premium placements
• Omni-Channel Ecosystem Leadership:
• Lead comprehensive marketing plans inclusive of in-store, e-commerce, and Retail Media Networks (RMNs)
• Integrate Paramount into the shopper journey through high-value bundles (e.g., Walmart or Amazon Prime)
• Innovation & Experiential Excellence:
• Champion "First-to-Market" retail experiences, including livestream commerce, AR-driven in-store activations, and experiential pop-ups to differentiate brands at the point-of-purchase
• Matrixed Organization Advocacy:
• Act as the internal "Voice of the Retailer," ensuring retailer needs and insights are integrated into brand strategies
• Navigate a complex matrix (Studio, Licensing, and Ad Sales) to ensure retail mandates are fully adopted
• Data-Driven Performance:
• Develop measurable frameworks and dashboards to optimize programs using A/B testing, ROI metrics, and consumer insights
• Translate competitive analysis into actionable recommendations for internal stakeholders
• Fiscal & Agency Oversight:
• Own the total U.S. Retail Marketing budget, including tracking, reconciliation, and ROI-based allocation
• Lead agency briefing and creative oversight to ensure all elements meet brand and legal guidelines
• Inclusive Leadership:
• Build and mentor a high-performing team by setting clear KPIs and fostering a culture of creativity, accountability, and inclusivity

Basic Qualifications
• 10 years of Retail Marketing experience, specifically within a mass retail environment (Walmart, Target, or Amazon)
• Remarkable presentation and negotiating skills with the ability to demonstrate "executive-level clarity" when managing multiple senior stakeholders
• Deep knowledge of the retail marketplace, P&Ls, and budget management
• Proven ability to collaborate, influence, and influence at all levels of a matrixed organization
• Proficiency in Microsoft Office, with a deep knowledge of Retail Media Networks (Walmart Connect, Roundel, etc.)
• Ability to travel frequently for key retail partner meetings and market visits

Additional Qualifications
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)