Director of Marketing Operations and Campaign Management

This is a Full Time Job

#WeAreParamount on a mission to unleash the power of contentâ?¦ you in?
Weâ??ve got the brands, weâ??ve got the stars, weâ??ve got the power to achieve our mission to entertain the planet - now all weâ??re missing isâ?¦ YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter - both for our audiences and our employees - and aim to leave a positive mark on culture.

Director, Marketing Operations & Campaign Management

Paramount Direct-to-Consumer

Overview:

Are you an operational ninja, who can manage complex marketing campaigns and want to figure out how emerging technology fits into the picture?

We are looking for a seasoned campaign manager with an avid interest in leveraging operational knowledge to enable technology into every day Marketing workflows. Reporting to the Vice President, Marketing Operations, the Director will be in charge of supporting both of these key workstreams (martech enablement and campaign management).

Campaign Management Martech Enablement:
- The Director will lead AI and martech enablement initiatives in Data and Marketing. This includes developing and executing tailored training programs. The role also involves facilitating the AI request and vetting process. Additionally, the Director will support solution evaluations. They will be a critical resource for advising on MarTech efficiencies within the Campaign Management and larger Marketing Operations department. They will act as a point person for navigating AI related questions and be a trusted resource for identifying proper next steps. They will be in charge of helping synthesize project efforts and support reporting to leadership.

Campaign Management:
- The Director will manage multi-title marketing campaigns; setting the operational blueprint for the project and acting as the executional glue throughout each phase of the process. Campaign management support will include creating timelines and facilitating milestones. It will ensure stakeholder alignment. This role will also involve working with teams like Marketing Strategy, Media, Creative, Production, PR, Legal, and Partnerships. They are in charge of ensuring the campaign is executed to plan and being the go-to resource for the project.

Responsibilities:
- Facilitate functional application of enterprise tools within the Data & Marketing organization
- Develop and run org wide enablement programming, working to tailor demos to every day Marketing campaign workflows for maximum relevancy
- Track all tool and AI use case approval requests throughout their lifecycle, facilitating the Paramount Tech vetting process
- Collaborate with teams to identify use case opportunities to leverage technology and unlock efficiency within Marketing Ops, Campaign Management, and Production Operations
- Develop enablement roadmaps and project requirements, and manage bringing the project vision to life
- Support the technology assessment process, from stakeholders alignment on evaluation scope & criteria through to user training & testing
- Organize initiative reporting and executive readouts
- Remain educated on industry trends, best practices, and AI tool landscape
- Lead end-to-end project management for marketing campaigns, ensuring successful planning, execution, and delivery of projects.
- Drive cross-functional conversations, collaborating with key stakeholders to confirm plans and required assets for each campaign beat.
- Flag roadbocks and/or delays to team members and provide potential solutions.
- Ensure the completion and delivery of 360 marketing assets such as AV, OOH, digital display, custom digital takeovers, audio promos, etc.
- Establish core campaign communications such as setting up the project in our production/task management system, scheduling core meetings, and creating devoted Slack channels.
- Own the routing and vetting process with Legal, Standards & Practices, and Marketing Leadership.
- Manage and track the campaign budget.

Basic Qualifications
- 10 years of marketing project management or production experience
- Experience managing large scale 360 marketing campaigns
- Knowledge of the emerging AI landscape as it applies to Marketing & Creative production
- Knowledge of â??everydayâ? AI productivity tools such as Microsoft Copilot, Google Gemini, ChatGPT, Claude, Zoom AI Companion
- Knowledge with A/V, OOH, and digital display specifications
- Knowledge of Asana, Airtable Google Drive, SAP, Slack, Microsoft Office 365
- Detail oriented, collaborative working style
- Proven organized forward-thinking individual able to juggle multiple tasks deftly
- Exemplary written and verbal communication and mediation skills
- Ability to assess and improve workflows and processes
- High-quality problem-solving and anticipation skills
- Ability to operate quickly and composedly within a large, matrixed organization
- Remains cool in a high-pressure, dynamic environment, while setting and maintaining key priorities
- A positive, can-do attitude

Additional Qualifications
- Experience in entertainment or media

Paramount , a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the worldâ?'s biggest and most popular soccer leagues. Paramount also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streamingâ?'s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

What We Offer:
- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramountâ?'s most dynamic teams.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.