Director, Audience Acquistion

This is a Full Time Job

Paramount , a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Overview:

We are the Audience Acquisition team, part of the Paramount Digital Marketing Advertising and Operations Solutions (MACS) team. We serve as an internal data-driven media planning, activation, and strategy team available to all groups within the company. We work closely with the digital teams at Paramount Global providing high level, focused strategy and support for initiatives across the company portfolio, including but not limited to Streaming Services (PlutoTV, Paramount , Showtime), Brand Tune In Initiatives, Marketing Strategy & Corporate Communications, and Distribution & Business Development. MACS also acts as a centralized hub for all matters relating to data and technology within the digital media ecosystem.

We are looking for a Director of Paid Media to join the MACS (Marketing Acquisition and Campaign Solutions) team. This role will work with the VP, Marketing and other Senior leadership to understand the paid digital media campaigns across upper-funnel awareness and subscription goals to put together a story of results, and present findings to both internal MACS team and other departments.

This candidate will be able to combine media and analytics to tell a story. They will have had prior experience in paid media advertising, buying and optimization across multiple media channels, analyzing campaign insights and account management. They will have experience in media planning, buying digital media, analyzing media to drive insights and understand how to explain campaign insights and trends collaborators. They will show a strong work ethos and strive to continually learn and grow their digital marketing skills. This will be a fun and fast paced role. Join the team!

Responsibilities:

• Partner with internal Analytics and Marketing teams to analyze paid media campaigns across upper and lower funnel tactics, surfacing insights and findings to apply for optimizations or during wrap-ups
• Contribute to the education and understanding of how paid digital media contributes to key business objectives by surfacing insights across tactics, audiences and creatives
• Build and distribute a library of media and creative insights based on learnings gleaned from the execution of media campaigns
• Lead and coordinate campaign analysis and optimizations intra-flight and wrap-up reporting, based on goals and benchmarks
• Implement special projects as needed
• Comfortable communicating across teams and levels
• Able to come up with creative approaches to meet business needs, assessing opportunities for testing to find incremental audience growth
• Contributes to ideas and solutions to meet business objectives
• Attend team meetings and department calls
• Monitor activities of competitors and provide industry trends and findings
• Implement special projects as needed

Basic Qualifications:

• Bachelor's degree or Technical degree in Economics, Mathematics, Engineering, Statistics, etc